Dr. Vipun is one of the most reputed Homoeopathy doctors of Hyderabad and has come up with a unique service combining Physiotherapy with Homoeopathy. He was awarded with Vaidya Ratna for his best services in the field of Homoeopathy. He has more than 13 yrs. of experience with leading homeopathy clinics in the country as a Homeopathic Consultant. He has treated more than 40,000 hair and skin patients personally. 

CREATING ONLINE BRAND FOR DR. VIPUN

A leading Homoeopathy Clinic wanted to make people aware of uses of Homoeopathy medicines by the help of digital marketing services. But online marketing for individuals is gaining importance today, but even now it is frequently done only for Actors, Politicians, etc. but not for Doctors. Thereby, marketing a Doctor online is rare and different. Dr. Vipun want to generate his business and brand popularity. Talking about the local market, as he is based in Hyderabad therefore he wanted his services to be known in the city first.

CONVEYING HOMOEOPATHY HEALTH TIPS THROUGH WEB

In order to achieve the desired goal, we created a website specifically for Dr. Vipun and then optimized it for SEO, SMO and Paid Campaigns. While promoting on Social media channels, we came up with ideas to publish articles, blogs, postings etc. We also did wide-ranging PPC marketing for Dr. Vipun as it had to be a bit different starting from the local presence, targeting Hyderabad based keywords, thereby increasing his popularity, we decided to include few India based keywords too to increase the reach of doctor’s branding.

ORGANIC CAMPAIGNS HAS CLEARLY GIVEN A NEW DIRECTION

• The team decided to do SEO strategy by discovering the keyword analyse with the competitor’s keywords and get started by setting up the unpaid search campaign to search the relevant category.
• Able to nail down the most of the keywords to increase in the visibility of the brand.
• We ranked some of the keywords related to the eye cure in Google first page.
• The total traffic of the website also increased.
• The increase in daily traffic happened when our recommendations were implemented.
• Double digit percentage increases in website traffic and conversions every month since we began working with them.
• Performed an SEO audit to identify all on-site technical issues and off-site backlink issues.

A LIFE LINE FOR A BETTER HOMOEOPATHY HEALTH CLINIC

• With the right strategy, we acquired virtuous Search engine rankings for Dr. Vipun’s website.
• Within a short time span, we got good recognition for “Dr. Vipun” and also got good number of leads through social media especially from the local market.
• On Page Optimization combines gripping substance composing for site to enhance positioning of site.
• Off Page Optimization combines Bookmarking, Directory Submission, and Local Citation.
• Our work with Homoeopathy clinic helped them to have a responsive and desirable website for his business.
• Helped to increase the selling of their services online.
• Keywords ranked on First Page of the search engines.
• Increased traffic to the website.
• Increase the performance of their Facebook page to boost brand awareness, engagement and conversion.
• The period of this project took 12 months as it was a worthwhile with all digital services project, and in the end our work provided the newly cohesive, user-focused, online presence for the Homoeopathy Business.

In full swing, the client started getting traffic, leads from the website and turning to clients for Dr. Vipun from all over the city and also branding from few other cities of the country.