Having a small kingdom they started an e-commerce business supporting the Arabian people who cannot afford online marketing. Believe in the authenticity of talented people with their real passions, they want to reach this concept throughout the globe. Their aim is to support the industry in their region, and to communicate their products all over the globe. They want to show their reality to the world through their creative designs. They provide a high-quality of handicraft materials and home decorating products.

IDENTIFY THE KEY AREAS OF IMPROVEMENT WITH THE WEBSITE

The website has a variety of products and services to offer, but needed a versatility for growing their product inventory and initiatives in an online user-friendly environment. The client was not satisfied with the work performance done by earlier agency. They wanted to migrate the site to a platform which supports deep customization and flexible sales and pricing capabilities. They also expected to develop an engaging brand atmosphere for a simple and enjoyable user experience. The big problem was less traffic on the website and lack of brand awareness and less visibility in social media.

REDISCOVER A GREAT ONLINE SHOPPING TRADITION

We started from the website development and then we went with the SEO to find the high search volume and targeted keywords for relevant products both in Arabic and English keywords and promoted across the globe. The major issues was in promoting products and getting good web traffic. After the research phase, we conceptualized a site architecture that differ from simple product categorization, improved search returns, and make changes in automated order fulfillment. Throughout the process, we worked closely to ensure the fulfillment of all requirements. We integrated with streamlined the business process and make allow for easy order automation. We emphasized a responsive functionality throughout the development, and after testing we launched a fully-functional web solution. 

IMARKS' RESEARCH AND ANALYSIS 

We did everything, from initial research and analysis, to web design and development, and all digital strategies to support and maintain the geared towards maximize the e- business services to get success. Our team searched in both languages (Arabia and English) about 100 high search volume keywords we found which are mostly it was location based. PPC Campaigns were set up through Google to drive leads and also increase their brand awareness. SMO team also taken challenge to bring the brand awareness of the JMHSouk through social media account and we started with the Facebook, Instagram, Twitter, Google+ account. As a result, the value we provide can be measured in business terms, including ROI, revenue, cost per acquisition/sale, lifetime customer value. We made their website for convenient to navigate, quickly to load, and easy to crawl. Provided them with the features to analysis with the customers and to report functionality to accurate track record and to deliver their products. We made very easy to update and to maintain their websites to publish their products.

WHAT WE ACHIEVED - A FRESH APPROACH TO ONLINE SHOPPING

We worked with the client for almost 15 months and since from first year we yielded good results:

• Increase in traffic - 200%
• Increase in organic traffic to the site - 250%
• Increase in number of leads - 60%
• Popularity in brand awareness - 80%