Medvarsity is India’s first medical e-learning venture which aspires to make online training of international standards accessible to every seeker. Medvarsity stands tall based on its strong value propositions of Performance, Transparency, and Integrity which gear our team success. It is an initiative by the Apollo Hospitals Group, which has the first JCI- accredited hospital in India.

TRENDS NEED TO CHANGE FOR BETTER FUTURE OPPORTUNITY

Brand along with their medical e-learning services was less visible across the target locations; the client was not happy with the then lead generation analytics. They were looking for doctors who are specialized in certain fields. We targeted qualified candidates directly based on a medical education. And the most important was to divide the budget according to the campaign and get as many leads as possible.

RESOLVED TO BE FIT IN

Optimized the campaign within 3 months of target. Leads generation increased by two-fold. Popularity of Medvarsity increased through brand visibility in Google search engine and generated leads for almost 25+ courses offered by them.

STRATEGY FOLLOWED

We maintained quality score of each keyword. For this purpose, we researched and selected 500+ keywords. Started the campaign with a less budget and as we kept getting results, we increased the budget, hence got more leads. We monitored and optimized the account continuously for better visibility within six months duration and number of Leads increased by two fold in a span of one year.