Modi Builders, a leading construction companies in the twin cities of Hyderabad and Secunderabad, INDIA. The firm has many years of experience in the building industry, having built several buildings since inception. Given the immense scope in the housing industry in India, the company has been focusing on promoting a series of large residential townships in several areas in the city. All the ventures promoted by the firm so far have been highly successful.

DEFINING THE PROBLEMS

• Organic visibility on Google search engine was almost nil
• Lack of increased traffic on the website
• No analytics was installed to measure traffic
• Improper usage of keywords
• Website loading speed was a great concern
• No presence on Social Platform

STEPPED UP ACTIVITIES IMMEDIATELY

Started the activities with competitive analysis. Analysed the keywords as per customer requirements and prepared primary and secondary keywords. Fixed error page validation. Repaired broken link/broken image testing. Meta tags were integrated into the website. Changed the HTML validation. Later set PPC campaign to drive the traffic to the site. Social Media channels were integrated to the website.

IMARKS' RESEARCH AND ANALYSIS

• Our team identified about 100 keywords location-wise having apartment, villa or flat and initiated their effective use.
• We followed by onsite performance improvement, navigational changes, blogs optimization and link building.
• Local Search Optimization for city-based keywords was performed to improve search visibility across India.
• We also put in efforts to reclaim top rankings for the entire set of Brand Keywords.
• PPC Campaigns were set up through Google to drive leads and also increase their brand awareness.
• We took tasks for enhancement of user engagement and conversion rate optimization where also initiated.
• Each category was targeted separately keeping in mind the need of the business, using the appropriate themes and ads.
• Our SMO team also taken care to bring the brand awareness of the Modi Builders using Facebook account.
• IMarks delivered the desired results with a high-engagement strategy

THE RESULT

Brand awareness and visibility increased tremendously in a span of one year. There was heavy social traffic generated. Ranking for targeted keyword of the website improved drastically and pushed up in Google first page. Traffic increased tremendously and Bounce Rate decreased and controlled. The number of Leads generated increased by 3 fold in the span of one year. The client became popular among the leading builders in realty business across their target geography.