SERUDS (Sai Educational Rural & Urban Development Society) is a registered Non-Governmental Organization (NGO) in Andhra Pradesh State, India working for the welfare and development of deprived street children, orphans, destitute women, poor old age people and youth in urban slums and villages. SERUDS has been working since 2003 through its need-based programs focused on access to education, food, livelihood training and healthcare.

IMPROVING LIFE OF THE ORGANIZATION THROUGH INCREASED DONATION

• To rank their website with best keywords targeted with local & international audience
• Get Quality traffic to their website & improve the user engagement
• Need online visibility across the Globe
• Increase in the number of donation enquiries
• Highlights the website online reputation across major search engine
• Create relevant Landing Page for each category
• Theme based text ads and banner ads for each category

STRATEGY- THE CHANGE WE NEED TO FETCH

Strategy was to first analyze the website, understand the missing points in it, and correct it and hence making things easy for the future. We determined that was the best possible solution for online donations. Then we moved on to set a focused keyword strategy and rebuild the site content in order to make it both SEO as well as user-friendly, everything got in place, we started on and off-page SEO and thereafter we concentrate on generating leads, created paid campaign and started building a brand awareness through social media channels. For Seruds India, generating leads was to convince people to donate to the NGO, also secondly the keyword ranking was important.

The Digital team did in-depth analysis of the website to crisscross the lacking factors from SEO & user engagement perspective. This helped to attract new visits to the website and acquire quality leads; competitor analysis also played a key role to understand the current status of the website.

• Generated quality leads which was very challenging.
• Increased online brand awareness.
• SMO activities improved visibility across the social media, resulted in increased fan following in Facebook, LinkedIn, Google+, Instagram and Twitter.
• Created theme based keywords, Competitor keywords, Call extensions, Site link extensions.
• Overall activity impacted and improved in getting good leads.
• Over the period of four months, the number of leads increased two-fold.

ACCOMPLISHMENTS

In just 4 months, we achieved fabulous results, as the client got good number of leads and most of the targeted keywords are positioned well. Our Digital strategies helped Seruds India to get good name in the market and still its continuing with our efforts.