The hospital has all the facilities of Ophthalmological services like Day Care Surgery for Cataract with the Latest State-Of-The-Art Phacoemulsification, Glaucoma Services with Automated Perimetry, Laser Refractive Surgeries (LASIK), Corneal Topagraphy, and Ocular Coherance Tomography for Retinal.

TO LOOK BETTER THROUGH DIGITAL EYES

• The hospital’s website has no proper strategic keywords integrated. Hence needed On-page Optimization, due to poor business listings and poor back-links, needed Off-page Optimization.
• To get the keyword “Eye hospitals in Hyderabad” as a top rank in Google search engine.

RESULT DRIVEN STRATEGY TO BOOST ONLINE TRAFFIC

• As Sreenetralaya project being one of the prestigious project for IMarks; our team of SEO experts worked hard to get good ranked in Google.
• Focused on Content optimization aside from usual On-page and off page SEO.
• Medical related content were added to preserve the originality of the brand and helped it establish trust in the eyes of Search Engines.
• Made some detailed research on the market, competitor analysis and inferred that the brand, belonging to an eye care industry had to be made available locally first.
• People looking for eye care services would generally opt for hospitals which are located in their locality.
• The team finds out a list of 40 targeted localized keywords phrases after confirming with client and assured ranking with the keywords.
• Content could be one of the best ways to strengthen the on-page aspect to help the brand establish which added further impetus to the SEO process.

THE BEST APPROACH FOR OPTIMIZATION

Content marketing strategies to be followed. On-page and Off-page SEO and Local Optimization strategies were implemented to beat the local competition from other eye hospitals/ competitors. Organic traffic to be increased and also to increase the brand awareness.

GROWTH IN THE ONLINE VISIBILITY AND WEBSITE TRAFFIC

• The team decided to launch a SEO strategy and started by setting up unpaid search campaign to explore the category.
• Able to nail down most of the keywords to increase the visibility of the brand to a large extent.
• Year down we ranked almost all keywords related to the treatments in Google page 1
• Local listings also reach at 1^stposition which is indeed a great achievement for their brand.
• The total traffic of the website also increased.
• Double digit percentage increases in website traffic and conversions every year since we began working with them.
• The keyword “eye hospitals in Hyderabad”, a very general keyword for any eye hospital, gets the website in the first page of Google search engine, top position currently.