Star Hospitals

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STAR Hospital is like a health care home located at Banjara Hills, Hyderabad. Its passion is to set the industry standards when it comes to cure, care and comfort.

The strength of STAR Hospitals is the dedicated, committed and sincere multi-disciplinary team of medical, paramedical, non-medical personnel and administrators, committed towards providing the highest quality acute care in an environment where innovation, teaching and research continue to meet the needs of patients. Expertise, Excellence and Empathy explains their success and commitment towards the well-being of the patients.

HOW DIGITAL MARKETING ADDED VALUE TO STAR HOSPITALS PROMOTIONS

STAR Hospital, being a reputed name in Hyderabad, wanted to expand its popularity all over the world. As they were not having strong online presence, we plan to focus first on generating brand awareness and later connectivity with the brand. And this was the first time they thought of going for online promotions.

We got started with SEO and SMO  for them. In SEO, we first optimized their website and later start promoting the same across different blogging, PR sites, Forums and on other link building platform. We carried the same plan for three months of time. After noticing good growth in search engine presence and ranking. Within duration of 4 months we got most of the important keywords into top ranking. On Social Media, our focus was to generate brand awareness and brand connectivity. We first planned the digital content for the hospital. Focused on topics like health awareness doctors’ specializations and latest medical case studies and many more, we optimize our selection based on the engagements we received. This content got posted on social media channels regularly.

BEST OF

HEALTH CARE

TAKING TO WHERE PATIENTS ARE ONLINE

Our main purpose is to act as the marketing arm of the hospital, handling everything from web design and development to SEM and everything in between. We achieve all this by having a high level of experience in highly effective marketing campaigns. We are a result driven company which means we don’t rest until we see the results we’re striving for. Using of latest technology and methodology to achieve success for our clients.

THE RISE OF TRAFFIC THROUGH SEO

Through our knowledge and experience we’ll  work closely with you firstly we’ll target location based keywords having high search volume and then craft an online marketing campaign that will help further to establish your brand and driven more targeted traffic to your website.

BRAND AWARENESS THROUGH SMO

Making social media accessible to more members of your organizations is scary, but doing so can result in much stronger connections with consumers. Social platforms from where your website gets popularity through worldwide.

KEYWORD RANKING

KEYWORDS POSITIONS ON 01st OCTOBER 2012 POSITIONS ON 02nd APRIL 2013
BEST HOSPITALS IN HYDERABAD 100 Plus 1
BEST HOSPITALS IN BANZARAHILLS 100 Plus 1
TOP RADIOLOGY HOSPITALS IN HYDERABAD 100 Plus 1
BEST CARDIOTHORACIC HOSPITALS IN HYDERABAD 100 Plus 1
OBESITY HOSPITALS IN HYDERABAD 100 Plus 1
SKIN SPECIALIST IN HYDERABAD 100 Plus 1
TOP 10 HOSPITALS IN HYDERABAD 100 Plus 2
BEST PEDIATRIC CARDIOLOGY HOSPITALS IN HYDERABAD 100 Plus 2
RADIOLOGY HOSPITAL IN HYDERABAD 100 Plus 3
BEST GYNECOLOGY HOSPITAL IN HYDERABAD 100 Plus 4
NEUROLOGY SPECIALIST IN HYDERABAD 100 Plus 5
TOP 5 HOSPITALS IN HYDERABAD 100 Plus 7
BEST ORTHOPEDIC HOSPITALS IN HYDERABAD 100 Plus 10

SERVICES USED IN THIS PROJECT

  • ENGAGEMENT & STRATEGY
  • CREATIVE ARTWORK
  • CONTENT CREATION
  • SOCIAL MANAGEMENT
  • SOCIAL PROFILING
  • DIGITAL STRATEGY
  • DISCOVERY & ANALYSIS
  • SEARCH ENGINE OPTIMIZATION
  • LOCAL SEO

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