Shrewd Digital Marketing Strategies for Real Estate Industry

Real estate industry in India has matured enough, where buyers are going online to research extensively before making their final purchase decision. Target audience searching for the projects, dealers, brokers, and sellers online, which makes it even more lucrative for realtors. This means, as the realtor if you’re not online then you’re losing an opportunity.

You know it that’s why are reading this headline but to restate the importance of digital marketing. Here, we are showing you the importance of shrewd digital marketing strategies that you can immediately implement to build your brand and generate leads on the Internet. To implement these strategies, you will not have to hire any digital marketing professional, with some knowledge you can apply them easily.

STRATEGY 1 –

Social media platforms are for to reach your targets, build brand awareness, and generate leads. Facebook, where you can do networking and marketing free of cost. You’ll enjoy this platform, where you can do much more things, with the profile you can showcase personal brand of yourself and connect with like-minded people in real estate industry. In this section, you can ask answer questions for your audience or people in real estate, and upload photos of your projects and advertisements.

VIEWPOINT – build a digital strategy and design your brand voice, then keeping that in focus, use it on all platforms like corporate website, social media platforms and others.

STRATEGY 2 –

Real estate is still not extensively popular as you’ll find very few unbiased voices around in blogging world to help people buy/sell/rent properties. Therefore, there’s an opportunity for you to exploit this digital channel to build your brand and establish yourself as an expert and reliable voice in real estate.

You can be embedded your corporate website and then use it to have a dual benefit, this will help to boost your SEO, as well as an increase in lead generation.

VIEWPOINT – create a profile, add people from real estate industry who’re marketing online in real estate industry will accept your friend request, join groups and share your ideas with them.

To improve your lead generation you can share your posts thru social media marketing appearances like 99acres.com, sulkeha.com, housing.com, brokersadda.com, magicbricks.com, commonfloor.com, indiaproperty.com etc.

STRATEGY 3 –

There are really some common and corny questions related to real estate which will bring your audience to your website and you can share your deals and offers by postings on social media platforms. With active postings and participation, they would automatically become your followers on your social media platforms. Where you can enhance your brand awareness and build your brand identity.

VIEWPOINT – networking is quite crucial in real estate if you belong to real estate industry. While networking, use your web properties and social media identities to create a brand experience around you.

You can mix and match these strategies further right according to your budget and suitability.