Blog posts are the first step on the conversion path as they drive prospects towards your landing pages and forms. They are also an excellent opportunity for an organisation to show thought leadership and provide unique industry insights. But, how do you attract people to your blog feed in the first place? Unless prospects have subscribed to your blog, you’ll be unable to directly notify them when your latest post is published.

So now what?

Well, don’t fret. Blogs are a fantastic demand generation tool and fit comfy at the top of the sales funnel. This means that they are most effective when targeting prospects in the research stage of their purchase. As the prospects in question may not be able to name their exact issue at this point, they are most likely using search engines to just research their pain points. And this is when blogs become highly valuable in your lead generation activity.

Firstly, get to know your prospects, leads, and customers. Find out what their concerns, issues and pain points are. Ideally, identify the business-related keywords and phrases what they are most likely to type into a search engine or did so during the early stages of their buying process. This information can be gathered by speaking to current customers, reviewing the popularity of certain phrases on Google Adwords, or analysing the source data on your marketing automation software.

Once you have this information you can begin to create engaging blog posts that focus on these keywords and phrases. Using SEO best practice it’ll be possible to ensure your blog post ranks highly on the search engine results pages for this keyword.

Now, when one of your prospects uses a search engine to research their business issues and pain points, they are likely to see one of your blog posts which directly references their query.

It’s important to remember that blog posts are not e-books. They are not meant to be 1000s of words long. They are about providing top-level insight on a particular subject and ultimately driving the reader to convert to a lead by downloading a larger piece of content.

Be sure to only focus on one keyword or phrase per blog post, as otherwise, search engines will become confused and not rank the post as highly relevant to the prospect’s search phrase. It’s also worth noting that if you are starting a new blog, each post should ideally be 1000-1500 words long. This gives the search engines a good amount of content to digest and understand, so they can rank future blog posts more accurately.

Once the blog is more established you can reduce this to between 600-1000 words, but never less than 300. If a blog post has less than 300 words, the likelihood is that the search engines won’t even bother ranking it for their results pages.

Although SEO is an excellent way to ensure your blog posts are found on the search engine results page, there are other ways to ensure the maximum number of people see your latest post. Start by sharing the title and a snippet of text on all of your social media channels.

Only write a short teaser post on social media and link the reader to your full blog post. Also, when sending a lead generation email to your database, add a link to the blog at the bottom. All of these methods will help to increase your subscription rate and build interest in your blog.

A blog is an excellent tool, but only as part of a multi-channel marketing campaign, so to ensure you generate the best results from your activity. To learn more aboutB2B sales, comment if you have any queries.

WANT TO IMPROVE YOUR BLOGGING???? THEN KNOW ABOUT THESE TOOLS AND TECHNIQUES, IT WILL HELP YOU.

There are abundant of things you can do to modernize your blogging, the best useful tools, and techniques to expand your blogging.

Usage of Visual Content

Visual content is king these days, and that can be used to your advantage. Straight blocks of text can bore your readers and drive them away before they get a chance to see any kind of call to action. This directly translates to lost site traffic and lower conversion rates. In this content mostly like pictures tell a story to your reader. This keeps them engaged and interested in what you have to say. You don’t have to be a Photoshop master to start producing great visual content. There are many free resources and tools that can help you to get started.

Usage of Survey Tools

How can you know what your readers like or don’t like about your blog, as you begin to understand your audience better, you’ll also begin to understand what drives them to buy, and you can then effectively change your approach. You can learn more about your audience using survey tools, such as Alexa. Sometimes survey tools can be incredibly helpful to learn more about your audience. Always give your readers a choice when it comes to surveys, forcing them to take a survey is a quick way to ensure they’ll never return to your blog.

Generate a Constant Tabloid Approach

You need to decide what that story is going to be before you start writing it. A blog without a constant theme or focus can feel disoriented to site visitors. People like consistency and they like to know what to expect when they visit a website and this is what it refers to as a content strategy. By creating a constant tabloid approach, encourage visitors to come back to your site to read more useful information. Take the time to create consistency and stability in the blog content. Readers will recognize the time and effort you’ve taken to create thoughtful and unique content and continue to read on until they see your calls to action.

Generate Vibrant Calls to Action

Blogs are all about providing useful information, which means it’s easy for people to focus solely on providing the content while missing the chance to provide an effective call to action. This can have a big impact on whether or not casual visitors convert to paying customers. Calls to action on blogs may consist of asking the visitor to subscribe to a newsletter or read the entire blog post or a wide range of other activities. If you don’t make these calls to action clear, site visitors will land on a page and not realize what they can do on the site or why they should do it.  Place calls to action in logical places where the reader will be sure to see them, but not where they interrupt the overall user experience.

Expand Social and Sharing Options

We live in a world that is constantly connected to everything and everyone. The social competition likes to share things it finds useful, so make sure your site visitors can easily share your blog posts with their friends, make your share button clearly visible on each and every post on your blog. If someone finds the content interesting or useful, they’ll then be able to share it with all of their friends and create an actual plan for distributing blog posts on social media. Each social media platform has a different audience, so you’ll want to plan on creating a different approach for each site. Your blog may have some great content, but you need to promote it effectively to make sure the right audience gets to see it.

Creation of a Better Blog

Improving your blog will take effort, but with some commitment and research and creativity, you can quickly increase blog traffic and engagement. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic.