Blog posts are the first step on the conversion path as they drive prospects towards your landing pages and forms. They are also an excellent opportunity for an organisation to show thought leadership and provide unique industry insights. But, how do you attract people to your blog feed in the first place? Unless prospects have subscribed to your blog, you’ll be unable to directly notify them when your latest post is published.

So now what?

Well, don’t fret. Blogs are a fantastic demand generation tool and fit comfy at the top of the sales funnel. This means that they are most effective when targeting prospects in the research stage of their purchase. As the prospects in question may not be able to name their exact issue at this point, they are most likely using search engines to just research their pain points. And this is when blogs become highly valuable in your lead generation activity.

Firstly, get to know your prospects, leads, and customers. Find out what their concerns, issues and pain points are. Ideally, identify the business-related keywords and phrases what they are most likely to type into a search engine or did so during the early stages of their buying process. This information can be gathered by speaking to current customers, reviewing the popularity of certain phrases on Google Adwords, or analysing the source data on your marketing automation software.

Once you have this information you can begin to create engaging blog posts that focus on these keywords and phrases. Using SEO best practice it’ll be possible to ensure your blog post ranks highly on the search engine results pages for this keyword.

Now, when one of your prospects uses a search engine to research their business issues and pain points, they are likely to see one of your blog posts which directly references their query.

It’s important to remember that blog posts are not e-books. They are not meant to be 1000s of words long. They are about providing top-level insight on a particular subject and ultimately driving the reader to convert to a lead by downloading a larger piece of content.

Be sure to only focus on one keyword or phrase per blog post, as otherwise, search engines will become confused and not rank the post as highly relevant to the prospect’s search phrase. It’s also worth noting that if you are starting a new blog, each post should ideally be 1000-1500 words long. This gives the search engines a good amount of content to digest and understand, so they can rank future blog posts more accurately.

Once the blog is more established you can reduce this to between 600-1000 words, but never less than 300. If a blog post has less than 300 words, the likelihood is that the search engines won’t even bother ranking it for their results pages.

Although SEO is an excellent way to ensure your blog posts are found on the search engine results page, there are other ways to ensure the maximum number of people see your latest post. Start by sharing the title and a snippet of text on all of your social media channels.

Only write a short teaser post on social media and link the reader to your full blog post. Also, when sending a lead generation email to your database, add a link to the blog at the bottom. All of these methods will help to increase your subscription rate and build interest in your blog.

A blog is an excellent tool, but only as part of a multi-channel marketing campaign, so to ensure you generate the best results from your activity. To learn more aboutB2B sales, comment if you have any queries.

It was a long and extensive process to find the right SEO agency to lead your charge into the digital marketing area. The most profitable relationships between agency and client happen when there is a team mentality, rather than a transactional mentality.

This Blog was somewhat inspired by one of our SEO clients.

We realized that the characteristics we’d look for in a great SEO client would not be things like “just listen to us and take our word for everything.” It would simply be a company that is really looking to build a long-term and worthwhile relationship with the agency. As you’ve hired us to do a very specific job, and we’re going to do everything we can to make sure we see successful results. However, greater success always comes when there is a solid, team foundation between the client and agency pushing things forward.

Some few ways to build better relationship between SEO Agency & clients

• Communicate about your goals

Communication is a shared street. You can tell your SEO team what you expect, but you should also listen to the things they have to say. They may be able to help you set some other goals that will have a direct and fast impact on your ROI.

• Be presently open-minded and transparent

We need to understand your business in great detail. This will help you to determine which strategies will be the most effective for your situation. As we will be open and clear about the strategies we are implementing so you know what is going on at any time in the campaign.

• Stay in touch

It’s important that you respond to communication from your agency in a timely manner. Otherwise, you may end up bottlenecking some of your potential progress or missing an important opportunity. Sending monthly reports which have all the important information relevant to your campaign sets the best strategies and develops a plan. The best relationships are built on trust, and you’re going to have to trust your agency to do their job.

• Treat your agency like a member of the team, not as an earning transaction

If you’re really treating your online marketing company like a member of the team, you’ll include them in the decision-making process of anything that involves your website, social media, or other marketing endeavors. You’ve hired your SEO team because of our skills and experience in this industry.

• Always remember that we both want the best conclusion

SEO is not just about rankings. It’s about conversion. It’s about incorporating social media. It’s about targeting the audience that is ready to make a purchase.

Relationships are never easy as it takes effort, there’s no easy way around it.

In this case, we have an agency and a client coming into the situation from two very different backgrounds. It’s going to take some time for personalities to mesh and for those entire little traits to appear so that you can work through them together. More than that one-sided relationship is going to fail. Each party has something to bring to this relationship, and when they come together and realize they can both contribute to the success of the campaign, that’s when you’ll see real changes happen.

The Goal of a Successful Client-Agency Relationship

The goal of this relationship on both sides is to meet your online marketing goals, work more efficiently, and develop an understanding and trust for each other. As a SEO agency, we are going to be doing our part to increase your rankings, streamline your website structure, and develop your social media presence. As our SEO client, we’re going to need to you participate in very specific parts of this campaign in order to keep things running smoothly.

How to be the most outstanding & understanding Client

Let’s be completely clear about the above statement. This isn’t about being a good client for our benefit. We’re not saying that clients have any obligation to interact with us in a certain way. We are saying that there are two sides to every equation, and the best clients know that when they bring something else to the equation, there is a much better chance to see positive results.

The continued success and growth of your company.

We find that one of the most common breakdowns in communication happen when a client insists that success can only come from ranking one or two specific keywords. The SEO Company will keep pushing the idea that overall traffic growth and increased conversion rate are far more important, but that’s not what the client wants to hear. They came into this expecting to pay start showing up higher in Google for specific terms. They’ve paid for those specific results and want nothing less.

We may initially have different perspectives on how to achieve the best results, but by working together like a team and listening to the advice and concerns from each side, you’ll start to see real and sustainable results.

Which one is better for the business growth SEO or PPC?

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free. This is also the reason why you may sometimes see the terms organic search engine listings and paid search engine listings. Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.

The major differences between the two by using the following boundaries - position in search results, cost, traffic potential, conversion and ease of use it.

Organic Traffic vs. Paid Search Advertising

SEO:

You can get first page positions if your web site is optimized for search engines. As it is mentioned clearly, that SEO traffic is free and PPC is paid and while this is absolutely true, you should understand that it needs a lot of effort and hard work to get free traffic from search engines. As the competition is high for almost every keyword you search and you really need to have a high-quality web site and a great SEO plan to get one of the top 5 positions. There are no shortcuts despite what digital marketing companies are trying to sell you.  If you are not familiar how search engines work or don’t know anything about SEO then the best way to get search engine traffic is to hire an SEO expert to do the work you. The cost of SEO is indirect as you cannot pay to get to the first page but you may have to pay for SEO services if you cannot do SEO yourself.

PPC:

You can get your ad on the first page by paying a higher cost per click (CPC) as cost depends on a number of other factors. If we take the cost per click of advertising with the most popular PPC system, Google Adwords, it depends on the popularity of the keyword, on the number of advertisers who want to use the particular keyword, the number of related web sites that have ad positions for the particular keyword and much more. If it sounds a bit complicated then it probably is, despite the efforts made by Google to make the whole system easier to use. The good news with PPC is that you only pay for the clicks your ad receives and not for the views. In addition, you can determine in advance your daily budget and pay no more than that and you can calculate an estimate of what is the average cost per click for the keywords you want to target. You pay only when people click on your ads.  You can use the Google keyword tool to calculate how much you can pay.

“SEO vs. PPC” which one is Ease of use

Neither SEO nor PPC is easy to do if you don’t have the necessary knowledge and experience. SEO is a process that takes a lot of time and effort. It may take months or even years to rank for specific terms or not rank at all. If you are new to SEO, take a look at our comprehensive SEO Blogs to get an idea of what SEO is all about. On the hand, in order to get some good results with PPC and Adwords, you have to hire a PPC expert to help you.

Which method can bring more traffic to your web site, “SEO or PPC”?

SEO (organic traffic) is more than PPC traffic so if you can manage to rank your web site for the keywords you want, you will get much more traffic than paying for those keywords. This is because when you are in one of the top 5 positions you can expect to have a continuous flow of traffic without having to pay anything as the actual volume of traffic depends on how popular a keyword is. So, if you compare traffic and cost of first page positions for SEO traffic and PPC traffic, organic traffic is better. If on the other hand, it is very difficult to get first page positions for a keyword then paying for traffic may be your only option since second and third-page positions will probably bring 0 or very little traffic.

“SEO vs. PPC” which one is better in Conversion

SEO: Organic traffic is continuous as long as you are ranking in one of the top positions. SEO traffic is better than other forms of traffic but in terms of conversion is not as good as PPC traffic.

PPC: PPC ads can get more clicks but this means that you pay more. Highly optimized keywords will generate more conversions but it will cost more.

If your ads are highly targeted and optimized than a visitor from PPC is more likely to convert than a visitor coming from search. The reason is that a web page can rank for different keywords so the search visitor may not be looking exactly for the content or product presented in the particular page. On the other hand, if you run a successful PPC campaign then you will only get clicks from visitors who are interested 100% in your content or products.

Apart from all these conversations what we discussed above are just mentioned for your knowledge but the bottom line is that you need to use both PPC and SEO as part of your Internet Marketing campaign. PPC can bring you faster results so you can run a PPC campaign and test which keywords convert better and then try with SEO to rank for those keywords. Use PPC when you have a high converting product and use SEO when you have a limited budget to spend on advertising. SEO may take time but the results are the long lasting while with PPC when you stop paying for clicks, traffic will also stop.

WANT TO IMPROVE YOUR BLOGGING???? THEN KNOW ABOUT THESE TOOLS AND TECHNIQUES, IT WILL HELP YOU.

There are abundant of things you can do to modernize your blogging, the best useful tools, and techniques to expand your blogging.

Usage of Visual Content

Visual content is king these days, and that can be used to your advantage. Straight blocks of text can bore your readers and drive them away before they get a chance to see any kind of call to action. This directly translates to lost site traffic and lower conversion rates. In this content mostly like pictures tell a story to your reader. This keeps them engaged and interested in what you have to say. You don’t have to be a Photoshop master to start producing great visual content. There are many free resources and tools that can help you to get started.

Usage of Survey Tools

How can you know what your readers like or don’t like about your blog, as you begin to understand your audience better, you’ll also begin to understand what drives them to buy, and you can then effectively change your approach. You can learn more about your audience using survey tools, such as Alexa. Sometimes survey tools can be incredibly helpful to learn more about your audience. Always give your readers a choice when it comes to surveys, forcing them to take a survey is a quick way to ensure they’ll never return to your blog.

Generate a Constant Tabloid Approach

You need to decide what that story is going to be before you start writing it. A blog without a constant theme or focus can feel disoriented to site visitors. People like consistency and they like to know what to expect when they visit a website and this is what it refers to as a content strategy. By creating a constant tabloid approach, encourage visitors to come back to your site to read more useful information. Take the time to create consistency and stability in the blog content. Readers will recognize the time and effort you’ve taken to create thoughtful and unique content and continue to read on until they see your calls to action.

Generate Vibrant Calls to Action

Blogs are all about providing useful information, which means it’s easy for people to focus solely on providing the content while missing the chance to provide an effective call to action. This can have a big impact on whether or not casual visitors convert to paying customers. Calls to action on blogs may consist of asking the visitor to subscribe to a newsletter or read the entire blog post or a wide range of other activities. If you don’t make these calls to action clear, site visitors will land on a page and not realize what they can do on the site or why they should do it.  Place calls to action in logical places where the reader will be sure to see them, but not where they interrupt the overall user experience.

Expand Social and Sharing Options

We live in a world that is constantly connected to everything and everyone. The social competition likes to share things it finds useful, so make sure your site visitors can easily share your blog posts with their friends, make your share button clearly visible on each and every post on your blog. If someone finds the content interesting or useful, they’ll then be able to share it with all of their friends and create an actual plan for distributing blog posts on social media. Each social media platform has a different audience, so you’ll want to plan on creating a different approach for each site. Your blog may have some great content, but you need to promote it effectively to make sure the right audience gets to see it.

Creation of a Better Blog

Improving your blog will take effort, but with some commitment and research and creativity, you can quickly increase blog traffic and engagement. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic.