Instagram opened new IGTV platform for long-form video, making it possible for all users to upload hour-long video content that will live within the standalone app.

As we all know about IGTV the trending news and a part of a global community of a billion monthly actives on Instagram. As Kevin Systrom (CEO), launched Instagram’s new IGTV platform, offering up a variety of stats around video consumption on the platform.

Research says on Instagram, viewers are watching 70 percent more video than they did just last year. An entirely new category of video now exists, and it’s being made by creators. Teens may be watching less TV, but they’re watching more creators online. That makes Instagram one of the largest and most engaged audiences anywhere in the world, by making a clear pitch that it aims to be a formidable competitor to YouTube. The IGTV video content is optimized to fit how users watch video on their phones with full-screen vertical videos. Content will start playing as soon as a user clicks on the TV-shaped icon on Instagram or opens the IGTV app.

What announcement made by Instagram :

You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.

There are no ads on IGTV right now, but the CEO did say that the video platform was obviously a reasonable place to offer advertising options.  According to the news report, some advertisers are already reporting they are shifting their Facebook ad to Instagram because of Facebook’s rising ad costs. The launch of IGTV offers the potential for an entirely new platform for Instagram ads something that only sparks more interest in Instagram from advertisers wanting more affordable ad options.

Instagram will also look to ways for creators to monetize their content an effort Facebook has been focused on for a while now.

The launch of IGTV is really exciting because it now means that Instagram covers all the bases. Influencers will be able to post photos and videos to their feed, make Stories that last for 24 hours, stream live videos and make these new 60 minute TV shows. It also means that influencers will no longer need to redirect their audiences to YouTube, they will be able to post all of their content in one place.

The IGTV platform within Instagram and standalone app began rolling out globally on Android and iOS, and, according to Instagram, it should be available to all users over the next coming few weeks.

In Instagram Business Page, Instagram ads are more resembling than Facebook ads. As Instagram ads are quickly evolving, businesses with more options like increases brand awareness and website visits.

Picture Ad

This picture ad format is the first ad in Instagram ads. Advertisers have the option to create sponsored posts featuring a product or service they offer. They also have the option to add calls to action that leads to the appropriate page on the different business’ website. These all include phrases such as “shop now”, “install now”, “sign up”, “learn more”, etc.

                     

Picture and Interactive Navigation Ad

If you want to get next level with your Instagram ads, try the picture and interactive navigation ad. This ad assimilate a tool that allows viewers to build their own personal product without leaving Instagram! For every category chosen, the advertisers are directed to a new Instagram page that includes information regarding the categories.

Multi-Photo Carousel Ads

With Instagram’s carousel ads, advertisers are able to showcase multiple photos within a single ad by including a link to the brand’s website/webpage. The creativity of displaying carousel ads lies in the advertiser’s hands. You can be “storyteller” with a sequence of photos, or simply display the product what you are advertising by using different shots.

30 Second Video Ads

To develop a “cinematic flavor”, Instagram has rolled out 30-second of video ads. Prior to this recent launch, ads were limited to the basic Instagram video length of 15 seconds. These ads allow advertisers to move audiences through visual inspiration.

       

Instagram Marquee

Recently launched by Instagram, a new tool called ‘Marquee’ that allows advertisers to drive mass awareness and reach within a short period of time. This will be the perfect for showcasing a new product or for any business that wants to address on current topics.

Aside from the above-mentioned Instagram ads formats, advertisers are now able to publish a photo and video advertisements in a landscape format. Instagram ads are effortlessly making their way into the paid social scene.

With a community of more than 500+ million users, advertisers from large, medium and small businesses globally have the ability to generate clicks to a website, increase mobile app installs, increase video views, as well as massive awareness.

Do share your valuable feedback in the comment box about different types of Instagram Ads. Soon we’ll get back with some more informative blogs trends on Instagram.

Happy Weekend!

Instagram is now looking to become a full-fledged communication platform as it will have a video calling feature in the near future. Instagram is planning to debut a video calling feature and internally it is working on the development of the same.

The video calling should start by tapping on the camera icon, that is seen on the Instagram Direct chat. As of now, there is no more knowledge on exactly what other features this video calling feature will have. You might soon be able to make video calls to friends via Instagram, putting the photo-sharing network in competition with Facebook Messenger and WhatsApp.

According to information leaked by WABetaInfo, the new feature is currently in development and won’t be released for a few months. Once it’s rolled out, you’ll be able to start a video call with any Instagram user who’s accepted an active chat invitation. The feature is expected to be released for both iOS and Android.

Instagram is yet to make this option official since it is only in the testing phase. And while it is in the testing phase, it must be noted that the typewriter font makes the text very small which also lets you type more. Maybe it can work upon the size of the text option depending on the font of the text.

So, we can just hope that feature becomes a reality over the coming months. What’s your opinion about this? Else will it become more cluttered? Do comments below.

In today’s culture, the term “Social Media” is met either with moan or delight depending on the audience. Despite the seemingly increasing backlash against platforms like Instagram, Twitter, and Facebook, these outlets only continue to grow in an audience. Furthermore, there’s no doubt that social sites and apps have been a boon to small businesses looking to reach customers and drive traffic to their websites.

The problem is that social media is a moving target and can require a great amount of time to manage. That said there are now several different tools that can make managing your social accounts easier while improving the quality of your posts and even help you boost the reach of your content.

Let’s take a look at some of the top social media tools for small business owners in a figure

Content scheduling

It’s safe to say that most entrepreneurs don’t have the time to occupy their social media accounts all day. As a result, there are now several services that allow you to schedule the content you want to post throughout the day so you don’t have to sit and babysit your social accounts. Here are a few different free and paid services to help you manage your social media marketing.

TweetDeck

While Facebook gives pages the option to schedule posts, the main Twitter site and app do not. That’s where TweetDeck can make the life of a business owner much easier. In TweetDeck, you can not only schedule your posts across multiple accounts but also manage your replies and interact with followers. Additionally, TweetDeck allows you to create columns based on certain keywords or hashtags, making it simple to find users to follow, content to share, and more.

Post creation

Another important aspect of finding success on social media is paying attention to what your posting and not just when. That’s why you may want to consider additional tools that will help you craft your content and present it to your audience.

Buffer

To manage all of your social accounts, Buffer offers a number of services for businesses of all sizes. Buffer also has some other handy built-in features, such as link shorteners and some packages include upgraded analytics so you can see what content is making the biggest impact on your audience.

Hootsuite

In many ways, Hootsuite is similar to Buffer as it too lets you schedule posts across several social platforms and offers an analytics. However, Hootsuite does have some unique features such as the support for social sweepstakes as well. This service may also be a good option for teams as it allows you to assign projects to different users and collaborate on ideas.

ViralTag

ViralTag enables you to simply click on any image in an article, optimize it for the platform you want to post to, add text and other effects, and schedule it to a number of social accounts including Pinterest, along with a link to the article itself. Additionally, on the ViralTag site, you can set up RSS feeds of your favorite sites and set some content as evergreen, which will, in turn, report it when you have an open slot in your posting schedule.

MissingLettr

MissingLettr makes easy to write content as it will first assess your content and pull out quotes it thinks will grab readers’ attention. From there you can set up posts that will be shared in one day, seven days, one month, three months, etc. after your initial publication. This gives you the opportunity to use some of your older content to reach new customers and followers.

Graphics

Great images and graphics help your content stand out on social media. In fact, on popular platforms like Pinterest, the image is often just as important as the link it’s promoting. With that in mind.

Stencil

Here you’ll find a collection of stock photos which can we utilize, templates and settings that mirror the ideal images sizes on several social media sites, Instagram photo filters, and much more. Overall, Stencil makes it simple to find an image, overlay your text, size your image, and get it ready to share with the world.

Canva

Canva offers a number of tools and features for crafting images to accompany your posts. This includes a vast array of templates as well as a library of clipart and images.

Social media is an essential part of growing a small business in the 21st century. Unfortunately, that doesn’t mean that it’s easy to get the result you want. However, with the help of some tools to do everything from building and scheduling your posts to promoting them, you can increase your social impact and drive more sales with it.

How to Improve Your Social Media Channels For Maximum Online Visibility

We all know the importance of social media optimization. So it’s time to get down to nerve nails in it and start implementing some tactics and top practices. Let’s get started with one social media platform stages.

How To Optimize For Facebook

Facebook page is already filled out with your profile, there is always some area for improvement, having a good cover photo than just smacking something. Your cover image should be 851 pixels wide by 315 pixels tall, choose an image that clearly communicates what your blog or brand is all about.

If you want budding followers to give their email address or to visit your promotion which is currently running, consider swapping out your cover photo to promote it. Facebook offers many different- different call-to-action button options which include –

• Sign Up
• Book Now
• Contact Us
• Play Game
• Watch Video
• Use App
• Shop Now

How To Optimize For Twitter

There are a lot of ways to optimize Twitter as a traffic driver. Here are a few you can put into use right now, in this, there’s an art of writing a good Twitter bio, and it isn’t easy to do in under 140 characters. Using of hashtags are essential for helping content to get found on Twitter. However, it’s important to use hashtags that people are actively using, and that are relevant to your content. Ensuring some posting links to the relevant content that you’ve created on a constant basis it helps you to influence Twitter and Google together to drive more referral traffic. Here are some helpful tools for using hashtag research-

• Tagboard
• HashAtIt

How To Optimize LinkedIn

If you are working for a business with a company page on LinkedIn, draw attention to your blog content on LinkedIn to participate in groups and join a bunch of groups and spam them with your blog posts. Make yourself a valuable member of those groups by engaging in genuine discussion. Then, when you have something that can legally answer a question or be of use to the group, go ahead and share it with incorporate keywords in your company description. If you write a quality description about your company, it’s likely you’ll including keywords relevant to your business or blog naturally.

How To Optimize Instagram

Instagram doesn’t have a ton of functionality outside of its mobile app. However, we do have one tip that can help to increase the visibility of your profile while making your blog posts more visually attractive. If you’d like to share an Instagram post on WordPress, all you need to do is copy the embed link and paste it straight into your blog post wherever you want the image to show up.

How To Optimize Google

Google+ is often getting too much popular in social media town. However, it does have an active user base, and there are topics and niches with highly engaged audiences. Google+ accessible offers a section for relevant links to other web properties.  As Facebook tends to reward shorter post copy, Google+ is just the opposite. In Google+ it treated almost like short blog posts, so feel free to write a few paragraphs if you want to posts easier or to find and read, use Google+ text formatting options which include keywords and structure of your posts with bolded headers. If a user is logged into their Google account and follows your Google+ page, your posts may appear in their search results and share your content on Google+ will help attract more attention to your content and it helps you to take up more space in the search results.

How To Optimize Pinterest

Pinterest is interesting from a social media optimization outlook. It’s highly a visual platform, but it comes up with some unique SEO considerations and makes the Pinterest profile to public so search engines which can find it and potentially rank your posts in relevant search results. If you’d like to keep certain panels private without blocking your entire profile to search engines then go to the board you’d like to set to private and click the edit board button and add a Pinterest widget to your site by adding a Pinterest widget to your blog or website can help draw more attention to your boards.

How To Optimize YouTube

YouTube is considered the second-biggest search engine on the Web (Bing and Yahoo). Make sure your YouTube videos rank well in search results and drive maximum traffic to your site or blog by following some tips –

Keywords included in your video descriptions help YouTube (and Google) understand what your video is about. First, think about including a full audio transcription in addition to a simple introduction (about a paragraph). Then watched a YouTube video and noticed a window with a link pop up? Those are annotation links, and they’re invaluable for driving traffic from YouTube back to your blog or website.

What did you want to say about Social Media Optimization?

The concept behind SMO is artless it implements changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines which included in relevant posts. SMO is similar to search engine optimization, in this sense that your goal is to maximize visibility and traffic to your site or blog from social media.