We all are aware of latest marketing trends and their ads campaign which are running (Google and Facebook) Worldwide access to the internet via smartphones, tablets and computers which has driven the success of many companies.

 

Most notably, Google has witnessed staggering growth as a result of technological innovation.

Change is largely familiar with Google as the dominant search engine platform. Google operates in multiple verticals consisting of mobile operating systems, hardware, video technology, and social media.

Facebook’s growth came as a result of widespread use of its social media platform. Connecting families, friends and colleagues through an easily-navigable website were innovative at the time. But in addition to conquering social media, Facebook’s business ventures consist of the acquisitions of Instagram, WhatsApp, and VR.

Google and Facebook credited as entry into new markets via web-based search and social media, it’s an advertising service offered by Google and Facebook that drive continued revenue growth with massive audiences. As Google AdWords and Facebook Ads, both operate through pay-per-click advertising channels. Although the difference between the two advertising services may be apparent, quantifying the maximum return on investment is difficult.

Google AdWords 

Generating over 95% of revenue in last year Google AdWords is an online advertising service that allows companies to leverage new audiences. It primarily focuses on keywords that users type into search. Through efficient search engine optimization and Google AdWords, companies can seamlessly attract website traffic but be operating on a cost-per-click basis, companies are only charged when their ad has been clicked.

Facebook Ads

Facebook earns revenue from advertisements sold to companies. In fact, a majority of Facebook’s revenue is generated from a website and mobile advertising. Facebook Ads target user profiles and advertisers can use information like age, gender, and geographic location to target an audience network. Furthermore, user “Likes” will generate the appearance of ads like keywords on Google AdWords.

Due to the nature of Facebook’s website, the average session tends to last much longer than a typical Google search. As a result, user information collected from Facebook offers a better representation of an individual’s consumer habits. Advertisers use this to target audiences more likely to purchase their company's goods or services.

Mobile Advertising

Over the past 10 years, the expansion of mobile technology has transformed the consumer landscape. From the inception of the smartphone and later the tablet, mobile advertising has become the primary focus for companies and advertisers. Currently, mobile advertising is broken down into a two-company race one is Google and another is Facebook.

Under these criteria, Google will be more Muscular than Facebook in web and mobile advertising. Well if it comes about online marketing, web presence, leads, conversions and traffic of each website, Google and Facebook are generally believed to be the best platforms for advertisers to reach their target audiences.

 We can help your business to generate more leads from Facebook and increase your conversion rates by Google Adwords. To know more about our products and services, contact us today at www.imarks.in