SEO and Content Marketing takes time, and while a lot of blogs may talk about how you increase your blog traffic in just a couple of months, here we are going to talk about long-term ideas which will result in sustainable growth in the Digital Marketing.

A blog should be a powerful marketing and lead-generation tool that contributes a stronger presence in the search engines. At the same time, it can be a drainpipe on your time and resources that hangs over your head, demanding a constant stream of new content.

The dept knowledge of why it happened isn’t important. Opinion varies. New one's ideologies blog is having being created. The workload for clients demanded more time from everyone. Strategies are changing.

Does any of these views seem familiar in your own company?Sometimes it’s been watched some immediate increases in traffic in your website in the first few months, but what you will get out of this, though, are reliable and repeatable strategies for consistent blog growth.

Here we’re not going to provide some kind of cryptic formula to restore the relationship between you and your blog.

Try to take a tour of Content Calendar

Sometimes, it feels like half the battle with a blog is coming up with fresh ideas for engaging content. How many times can you write about basically the same thing? It’s easy to fall into a groove of producing content for the sake of publishing content it’s there, it’s online, it has keywords, but it doesn’t have a lot of potentials to escape that groove. The solution we found was to engage more people in the creation of the content calendar. Even if they couldn’t write anything for the blog, they certainly had the knowledge and experience to recommend some great topics. Create some catch-able titles which were eventually organized and put into a content calendar, this will include some information that made it more usable than just a list of blog titles.

Here, you can catch out -

• The type of content
• The category/topic that the content covered
• Effective and catchy title
• The offer (the call to action) that would be included
• To track if it had been assigned, written, published, and link integrated.

These will be worked great for a while, and quickly it will be learned the importance of flexibility in writing blog strategy. Keep trying to change the calendar weekly or monthly, it will impact a good result in current needs. Then you can optimize the result for getting good conversions by including more relevant CTAs. This is, after all, a content calendar, not an unavailable work of art.

What Character Is Played By SEO In This?SEO is big picture stuff. You can’t just do the latest SEO on one page and off page which will be expected to succeed.

Would this SEO page have performed well without taking care of any technical details?It’s complicated to answer this, but we can say that it at least contributed to having more explosive growth.

So, the motivation of this story is - Content Marketing & SEO go hand-in-hand, and you can’t do one without the other.

By making it in a simple way to understand-

Create encouraging content based on long-tail keywords that are related to the topic. This will help you cover a wide range of subjects and even help you fill out that content calendar. After all, we’ve already got a ton of information in our surrounding. We just had to sharpen up our mind to update blogs with links to the content pillars as well as some of the other relevant blogs. Lastly, make sure you’re supporting all these steps with proper promotion across your social channels.

Remember that your overall strategies for verbal creation will have a big impact on your blog traffic, so don’t just publish and hope for the best.

Voice search is positively growing at a rapid gait.It’s for good reason as it is fast, convenient and allows you to search on the spell, isn’t it cool.

As the advent of personal assistant apps like Siri, and Cortana has made it a lot easier for smartphone users to perform voice search and get accurate answers to their queries.

Because of this, smart marketers are developing ways to tailor their SEO strategies for voice search. As typed-out search terms become less popular, it’s going to get more and more important to start making those adjustments.

Here are some ways that the rise of voice search will shape the future of SEO.

• Voice Search vs. Text Search

The difference between voice search and text search is the accuracy of the results that gets delivered to the person entering the search query. A voice search takes the estimation of searching as the search intent is quite clear from the user and as a result the search engine presents the most accurate results. So instead of getting several unrelated links in response to a text-based search, the user will get the most relevant responses in reply to the query.

• Impact of Voice Search on SEO

As per Mary Meeker, voice and image searches are likely to contribute at least half of all searches by 2020. It is therefore in the interest of websites to adapt to this unstable shift that one can expect from text search to voice search in the coming years.

• Voice Search Optimization Tips

Whether you are optimizing your web content for Google Voice Search or any other popular search engine, there are some basics that will have to be kept in mind.

Let's watch out what are these…

1. Consider Micro-Moments

Efforts towards Voice Search Optimization will have to revolve around the micro-moments around which an online user typically tends to execute a search query. Following are four new micro-moments that every marketer must know.

2. Add an FAQ Page

If you haven’t already, then you must add FAQs on your website to address common questions your target audience might have. By addressing the What, Where, When, Why, and How in your FAQs around these three search types can help you serve the most accurate information for someone using voice search for PC or through a voice search app.

3. Integrate Longtail Keywords

The fact that voice searches are centered around natural language, the queries posed to search engines are getting longer. Any good digital marketing agency will stress the importance of optimizing the website through the step-up of such longtail keywords.

4. Use Microdata to Optimize for Local SEO

Voice-based search queries are coming across as a boon for businesses that rely on local search traffic.

Note: While optimizing your web content, you must make it a point to include all business locations, nearby attractions, landmarks, phone numbers, store hours, etc.

5. Improve your Website Speed

The fact that most searches happen to people on the go makes it important to ensure your website renders well and quickly. Do a page load test to see if your website is loading fast across all browsers and devices.

 

Do you need a Digital Marketing agency for online reputation management? At IMarks we deliver the best digital solutions for your business.

Blog posts are the first step on the conversion path as they drive prospects towards your landing pages and forms. They are also an excellent opportunity for an organisation to show thought leadership and provide unique industry insights. But, how do you attract people to your blog feed in the first place? Unless prospects have subscribed to your blog, you’ll be unable to directly notify them when your latest post is published.

So now what?

Well, don’t fret. Blogs are a fantastic demand generation tool and fit comfy at the top of the sales funnel. This means that they are most effective when targeting prospects in the research stage of their purchase. As the prospects in question may not be able to name their exact issue at this point, they are most likely using search engines to just research their pain points. And this is when blogs become highly valuable in your lead generation activity.

Firstly, get to know your prospects, leads, and customers. Find out what their concerns, issues and pain points are. Ideally, identify the business-related keywords and phrases what they are most likely to type into a search engine or did so during the early stages of their buying process. This information can be gathered by speaking to current customers, reviewing the popularity of certain phrases on Google Adwords, or analysing the source data on your marketing automation software.

Once you have this information you can begin to create engaging blog posts that focus on these keywords and phrases. Using SEO best practice it’ll be possible to ensure your blog post ranks highly on the search engine results pages for this keyword.

Now, when one of your prospects uses a search engine to research their business issues and pain points, they are likely to see one of your blog posts which directly references their query.

It’s important to remember that blog posts are not e-books. They are not meant to be 1000s of words long. They are about providing top-level insight on a particular subject and ultimately driving the reader to convert to a lead by downloading a larger piece of content.

Be sure to only focus on one keyword or phrase per blog post, as otherwise, search engines will become confused and not rank the post as highly relevant to the prospect’s search phrase. It’s also worth noting that if you are starting a new blog, each post should ideally be 1000-1500 words long. This gives the search engines a good amount of content to digest and understand, so they can rank future blog posts more accurately.

Once the blog is more established you can reduce this to between 600-1000 words, but never less than 300. If a blog post has less than 300 words, the likelihood is that the search engines won’t even bother ranking it for their results pages.

Although SEO is an excellent way to ensure your blog posts are found on the search engine results page, there are other ways to ensure the maximum number of people see your latest post. Start by sharing the title and a snippet of text on all of your social media channels.

Only write a short teaser post on social media and link the reader to your full blog post. Also, when sending a lead generation email to your database, add a link to the blog at the bottom. All of these methods will help to increase your subscription rate and build interest in your blog.

A blog is an excellent tool, but only as part of a multi-channel marketing campaign, so to ensure you generate the best results from your activity. To learn more aboutB2B sales, comment if you have any queries.

How Effective Will It Be?

Today’s most popular link-building tactics are content marketing and guest blogging. But step back for a moment and take a thought-provoking look at it.

Aren’t you just pick for yourself?

And didn’t we just see how Google’s evolution might remove any benefit from self-linking or worse, maybe even punish it as a “dishonest” practice in the future?

If you’re guest blogging only for links, it’s time to reconsider that strategy. It might work better in the long term if you built quality content that people want to link to themselves because it is helpful, solves their problems and fulfills their needs, or delivers overwhelming value.

It’s another instance of how blindly following the crowd and repeating what someone else says or does might have limited SEO shelf life, potentially harming your business and brand down the line.

Make something unique!

This word “Unique” something that stands out. Invest the time to do it right, even if it means taking a lot of time. That’s what will pay off in the long run, and that’s what will make your SEO and link building more certify.

Don’t haunt overwriting content that will get traction. Instead, focus on how you can best help your prospective buyers. How will they benefit from your planned post? How can you provide them with genuine value? To create great content, you must understand what goes on in your ideal customer’s mind.

Ascertain user intention correctly.

• Identify their problems and desires
• Think of solutions that can help them
• Position yourself as trustworthy, honest and professional
• Gain their trust and become known as the go-to person or company when they need your product or service

In adopting an SEO strategy centered around creating high-quality content, your brand will grow and gain visibility naturally. You’ll increase your chances of being mentioned in newspapers, magazines and authoritative blogs or websites in your niche.

You’ll achieve all these without doing any marketing.

• Offering solutions
• Providing valuable content
• Being helpful
• Fostering trust

Remember, no one will mention or link to you unless they trust you. Trust is king. If getting links is your only aim, don’t do it. If better rankings for a destination website is your only win, it will be short-lived. That’s not a good strategic move.

If you’re blogging on other sites where you might meet your ideal customers and people you want to connect with them, the links which are generated from guest blogging are secondary to other benefits like better brand awareness, wider recognition, greater trust and more referral traffic.

What about press releases?

Without drawing any conclusions about how beneficial Press Releases are for businesses, can we just agree that all of these practices might generate quite a bit of trouble, by adding to the difficulty search engines like Google are facing when trying to determine the value of an inbound link!

Google must filter out this noise.

As the first step in this direction, initiatives like Google Authorship and the Google+ platform are helping add a quality layer to the search results.

The natural links come from people who trusted you, ballot for you, and actually, serve as marketing department to send you more traffic and leads through their links. And it won’t even matter that they are no-follow links because they have relevant context. So think about this before you dive hasty into securing more links.

The Dark Side Of SEO & Link

Higher search rankings mean an increase in relevant traffic and sales.It’s currently possible for businesses and website owners to influence their own rankings. It’s true that breaking Google’s guidelines is not illegal. It’s not a crime. And the stakes are high. A lot of money can be made by manipulating search rankings. But look at it from Google’s perspective. People are using Google before they buy a product or a service for what they find listed on SERPs.

Google is aware that it plays an important role in people’s decision making. The smart technologist tweaking search algorithms to know that it is possible to engage in sneaky tactics to affect rank for specific keywords and search terms.

As consumers increasingly use search engines for researching and purchasing goods and services, this presents a massive opportunity for businesses that invest in SEO.

Google has grown steadily to become the most popular search engine in the world. As it grows and evolves, Google search is well and truly on its way to becoming humanity’s most treasured “personal assistant,” helping users find answers to their questions, discover solutions to their problems, carry out research and even get feedback, recommendations and suggestions from friends and trusted advisors. To do its job well, Google must rank content by the value it provides users. They use a number of different factors to determine search engine ranking but, the largest one is quality and quantity of inbound links.

Link Building Is Like A Growth Muscle

The first way will give you a quick boost and then lead to serious bodily harm. The second approach may take longer, but you’ll enjoy the health benefits alongside a better physique for many years. Link building is similar to building muscle. When you acquire legitimate links from high-value resources over a reasonable period of time, it may seem like hard work. But, the impact these links have on your search rankings can be dramatic and long-lasting. Shortcuts might help you gain lots of links in a short period of time and scale the SERPs quickly but you’ll find yourself just as suddenly dropping down, or even being kicked out of the index.

Link Building Is No Longer Easy

There’s another important factor at play. Unlike doping control tests in sport, Google periodically changes the rules or adds a new one. Tactics that were once considered legitimate and white hat are now considered as a spammy. As a business owner working to improve your website’s SEO, you must navigate safely between the various options and possibilities, making sure that you are being found by your customers wherever they are, whenever they need you, and from whichever device they are searching.

Tactical Balloting Isn’t Natural

Let’s decide to build links. By reverse-engineering top websites, you identify what you’ll need to rank higher and gain Google’s trust. But you also understand that Google wants your link building to be natural. As things stand today, there are many ways to trick Google into counting self-votes and reviews. That skews the algorithms and, to an extent, adversely impacts the quality of search results.

That’s the reason why Google is always working to refine its algorithm, determining ways to shut out the noise. For any business concern and website should constitute a well-ranked positioned in the Google search term. This change brings your SEO and link building more fruitful for your website.

SEO can be complicated in many cases, as many ranking factors are involved in generating strong organic search results.

In this, we just want to simplify few things and outline the main areas which should be focusing on with SEO. Really, when it comes down to it, SEO is actually pretty simple at a strategic level.

The four key areas of SEO that site owners need to consider are:

1. Technical SEO

Technical SEO can seem a little daunting, but really, what we are talking about is ensuring that a search engine can read your content and explore your site. Much of this will be taken care of by the content management system you use, some tools to explore your website and highlight technical problems.

The main areas to consider here are:

  Crawl - Can a search engine explore your site?

    Index- Is it clear which pages the search engine should index and return?

Mobile - Does your site adapt for mobile users?

 Speed - Fast page load times are a crucial factor in keeping your visitors happy.

   Tech - Are you using search-engine-friendly tech or CMS for your website?

 Hierarchy - How is your content structured on your website?

If you are a small business using WordPress for your website, technical SEO should be something you can check off your list pretty quickly. If you have a large, bespoke website with millions of pages, then technical SEO becomes much more important.

2. On-site SEO optimization

Assuming you have a well-structured site, applying sensible optimization is again relatively straightforward. Your website should be optimized as a whole and at an individual page level. There is some crossover here from your technical SEO, and you want to start with a well-structured content hierarchy for your site.

The main areas to focus on here are:

    keyword research- Understand the language of your target audience.

  descriptive URLs - Ensure each URL is simple and descriptive.

  page titles - Use keywords naturally within the page title.

   meta descriptions - Craft meta descriptions like they were ad copy to drive clicks.

 content optimization -  Sensibly use keywords and variations in your page copy.

good user experience (UX) -  Ensure your site is a joy to use and navigate.

    strong calls to action - Make it easy for your users to know what to do next.

structured data markup - Tap into the latest SERP features to improve click-through rates.

When optimizing your site, take time to consider your customers. If you are a local business, then local SEO is more important, and your address and location become crucial optimization points.

3. Content

Content is king. That’s the saying, right? It’s true in a way. Your website is really just a wrapper for your content. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business. And if you’re smart, your content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals.

For service businesses, we can loosely break your content down into three categories:

Service content - What you do and where you do it.

   Credibility content - Why a prospect should engage with your business.

   Marketing content - Content that helps position you as an expert and puts your business in front of prospects in the marketing industry

It’s really important to realize that SEO is important for all of these kinds of content, but it is often only really considered for service-type content. SEO is often forgotten when it comes to credibility content like reviews, testimonials and case studies.

4. Off-site authority building

Eventually, all SEO rivers run to this one spot authority building. Building your authority, in large part, involves link building. Links are still a crucial component to developing strong organic rankings. However, links can be the hardest part of SEO to get right. It really is important here to get your link philosophy dialed in before you start, as this can truly make or break your link-building efforts. While link building is a deep topic that we can’t cover in depth here, if you can at least develop a positive link-building philosophy, you are already ahead of the majority of your competition.

As, we are pretty sure they have never done any link building. This is because they have reams of useful content that gets linked. These are real, natural links that enrich the linking page, provide further context and serve as the real connective tissue of this hyperlinked world we live in. This kind of natural link should be the backbone of your link-building efforts. This may mean you have to revisit the content on your site and create something of value first, but if you can nail that, then you are half way home.

Key takeaways here:

• Make sure you are building the kind of real links that make sense in the real world and won’t upset the qualitative and sometimes punitive parts of the algorithm.
• Ensure you have content that deserves to rank and deserves to be linked to.

SEO does not need to be overly complex. These keys areas of SEO that you need to be consider, structured and methodical process so that it can be followed to optimize your site.

We sincerely hope this post helps you cut through the noise, improve your rankings and generate more business from organic search!

How To Plan A Successful SEO Friendly Mobile Marketing Strategy?

Today there are 3 billion Smartphone subscriptions globally and access online content through their phones. There are a lot of scopes for marketers to make use of this piece of data, in their mobile marketing strategy. As mobile SEO is just not enough you need to go a step beyond SEO and that is user experience optimization. If the users don’t find your mobile presence any good, they will leave you for the better option.

Some tips to win over your mobile audience and become their one and only selection.

1. Mobile optimized website

Create custom mobile landing pages to make the most of your mobile marketing, keep in mind to create separate custom landing pages for mobile which are well optimized. Keep the page design simple without added extras. Make it simple and consistent as you don’t require a copy of the desktop landing page so make sure you incorporate only the relevant elements in the mobile counterpart.

2. Remove unplayable content

If your mobile site contains content like audios, videos that are unplayable on mobile devices, it is better you remove them. Don’t make the users download audio video/audio players or licenses to play media on their phones, just to watch a piece of content. Use content which is playable on all mediums or use HTML 5 standards.

3. Work on page load time

A slow website is a major turn off for the users. It takes them seconds to decide if they want to stay on your website or not. You can increase your revenue by decreasing the page load time. This you can achieve by enabling browser caching, optimizing plugins and compressing resources.

4. Say no to pop-ups

A common mistake that everybody does is making use of pop-ups in a mobile website. We have seen ‘Download our app’ pop-ups on almost every popular in e-commerce mobile website. These pop-ups can be very annoying at times as they occupy the entire screen. Even Google does not support the use of such interstitials. A good practice is to use banners instead of pop-ups.

5. Slow mobile web

Avoid broken script and images as your site requires a use of a lot of images and links, you need to constantly check if they are not broken. Use tools to check if your website is mobile friendly or not. Google constantly works to provide a wonderful user experience by finding broken links on sites.

6. Provide easy navigation

You will get no leading points for constructing a complexly linked website. You must try to keep navigation to the simplest. You should never give a tough time to the users for finding pages they want. Keep the categories organized and simple, so that it is easy to find the resources. Make sure all the important resources are clearly defined and reachable.

7. Local search optimization

Don’t forget to optimize your website for local searches by placing your business’s name, address and phone number in the Meta description. Optimize your pages for mobile search keywords as mobile search behavior is different from website behavior. Keep in mind to use analytics to measure all the activities and success or failure of a campaign.

8. Mobile User Experience Optimization

Make a scalable website to realize that your website will be accessible to a variety of mobile devices of different brands, different browsers, and most important different screen resolutions and make sure you incorporate scalable web design to provide the users a hassle-free screen viewing experience on across all resolutions.

9. Add click to calls

If you want to take the user experience and usability to a next level, incorporate click to call buttons in your website’s contact us page. Click-to-call buttons are those by which will activate the user’s mobile phone dialer with the mentioned phone number so that the user doesn’t have to enter a number manually before placing a call.

10. Create quality content

Always strive to create compelling and unique content for your audience. Understand their taste and give them content which helps them in some way or the other. Don’t write long stories for mobile devices to fit the small screens, keep the content short and to the point.

These are the 10 most important points to design a mobile marketing campaign. Mobile user experience optimization isn’t a choice but a necessity. Don’t take it lightly. Increase your conversion rate with these 10 important points which will helpful for user experience for optimization tips for mobile.

Tell us what procedures have you taken to optimize your mobile presence? Drop in your comments.

 

Watch out the 3 Major Updates of your Website to be friendly with SEO

Search Engine Optimization (SEO) is a spectacular phase of online technology that is claiming the credit for tremendous changes in the web business. If someone thinks that a particular strategy can make their website excel in search engines for a quite long period, then it’s a wrong thinking. SEO is evolving day by day and so its implementation too.  Some of the root principles of content marketing, technical mark up, and link building have been in the limelight of SEO, but now the experts are expelling its old format from the scene.

The Real Purpose of the Accelerated Mobile Pages (AMP)

The Accelerated Mobile Pages (AMP) is encouraging the publishers to release their contents in the simplified format for the users to access it quickly. It helps the website content to reach the customers more quickly and easily. But at the same time, the content relevancy must be protected without over loading flashy animations or videos. However making your website AMP supported can really work to solve the ranking issue on mobile search engines.

As the accuracy accessing the contents and becoming a priority among the users by-

• Elaborating the Utilization of Accelerated Mobile Pages

In fact Google, Facebook, and Bing, all these online giants are doing their best to make the content access easily and quickly. They are equipping the publishers to get updated with their new facility and thereby cutting down the access time. Most of the advertisers nowadays are trying to incorporate the AMP technology to their website after realizing its potential in getting attracted by the major search engines. The “carousel” Google’s feature prefers the website with AMP technology to other websites.

• It’s all about the Google RankBrain in Search Engine Land

New and Productive technologies are added on regular basis by Google, which should be seriously followed by webmasters to maintain the role of their website in top position. Google’s RankBrain is one such innovative concept, helping the searchers in finding out the most relevant results. The mystery is that nobody knows the factors that are making the contents favorable to the RankBrain or technique of sorting out the content relevant for the searcher. Any how the technology has gone through many iterative test phases and the updates have made it work according to the search preference of the users. The importance of RankBrain in your business is that, as it explores the relevant searchers or writing contents that are interesting for the audience, rather than developing keyword based articles. The topic selection can be done by considering the social media preferences, the search engine history or those topics which received high traffic in recent times.

• The Increasing Popularity of Voice Searches

Nowadays, the wide usage of smart phones, voice based searching is gaining too much importance. The apps like Amazon Alexa are encouraging the voice searching and according to general information, voice search is covering the 20% of all another search format. Anyhow catching up these modifications is too much important for preventing your website from bending down the graph in the search results.

 

Which one is better for the business growth SEO or PPC?

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free. This is also the reason why you may sometimes see the terms organic search engine listings and paid search engine listings. Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign.

The major differences between the two by using the following boundaries - position in search results, cost, traffic potential, conversion and ease of use it.

Organic Traffic vs. Paid Search Advertising

SEO:

You can get first page positions if your web site is optimized for search engines. As it is mentioned clearly, that SEO traffic is free and PPC is paid and while this is absolutely true, you should understand that it needs a lot of effort and hard work to get free traffic from search engines. As the competition is high for almost every keyword you search and you really need to have a high-quality web site and a great SEO plan to get one of the top 5 positions. There are no shortcuts despite what digital marketing companies are trying to sell you.  If you are not familiar how search engines work or don’t know anything about SEO then the best way to get search engine traffic is to hire an SEO expert to do the work you. The cost of SEO is indirect as you cannot pay to get to the first page but you may have to pay for SEO services if you cannot do SEO yourself.

PPC:

You can get your ad on the first page by paying a higher cost per click (CPC) as cost depends on a number of other factors. If we take the cost per click of advertising with the most popular PPC system, Google Adwords, it depends on the popularity of the keyword, on the number of advertisers who want to use the particular keyword, the number of related web sites that have ad positions for the particular keyword and much more. If it sounds a bit complicated then it probably is, despite the efforts made by Google to make the whole system easier to use. The good news with PPC is that you only pay for the clicks your ad receives and not for the views. In addition, you can determine in advance your daily budget and pay no more than that and you can calculate an estimate of what is the average cost per click for the keywords you want to target. You pay only when people click on your ads.  You can use the Google keyword tool to calculate how much you can pay.

“SEO vs. PPC” which one is Ease of use

Neither SEO nor PPC is easy to do if you don’t have the necessary knowledge and experience. SEO is a process that takes a lot of time and effort. It may take months or even years to rank for specific terms or not rank at all. If you are new to SEO, take a look at our comprehensive SEO Blogs to get an idea of what SEO is all about. On the hand, in order to get some good results with PPC and Adwords, you have to hire a PPC expert to help you.

Which method can bring more traffic to your web site, “SEO or PPC”?

SEO (organic traffic) is more than PPC traffic so if you can manage to rank your web site for the keywords you want, you will get much more traffic than paying for those keywords. This is because when you are in one of the top 5 positions you can expect to have a continuous flow of traffic without having to pay anything as the actual volume of traffic depends on how popular a keyword is. So, if you compare traffic and cost of first page positions for SEO traffic and PPC traffic, organic traffic is better. If on the other hand, it is very difficult to get first page positions for a keyword then paying for traffic may be your only option since second and third-page positions will probably bring 0 or very little traffic.

“SEO vs. PPC” which one is better in Conversion

SEO: Organic traffic is continuous as long as you are ranking in one of the top positions. SEO traffic is better than other forms of traffic but in terms of conversion is not as good as PPC traffic.

PPC: PPC ads can get more clicks but this means that you pay more. Highly optimized keywords will generate more conversions but it will cost more.

If your ads are highly targeted and optimized than a visitor from PPC is more likely to convert than a visitor coming from search. The reason is that a web page can rank for different keywords so the search visitor may not be looking exactly for the content or product presented in the particular page. On the other hand, if you run a successful PPC campaign then you will only get clicks from visitors who are interested 100% in your content or products.

Apart from all these conversations what we discussed above are just mentioned for your knowledge but the bottom line is that you need to use both PPC and SEO as part of your Internet Marketing campaign. PPC can bring you faster results so you can run a PPC campaign and test which keywords convert better and then try with SEO to rank for those keywords. Use PPC when you have a high converting product and use SEO when you have a limited budget to spend on advertising. SEO may take time but the results are the long lasting while with PPC when you stop paying for clicks, traffic will also stop.