Facebook’s changes its News Feed, just take it, easy dude! No Need to Panic. According to research – Columnist Rachel Lindteigen says that there are many ways to shares or expand the reach of your content in an effective manner.

If you’re like many marketers, you’ve heard about the update to the Facebook algorithm and the likely impact it will have on organic reach for that channel.

What is the latest Facebook algorithm update?

This latest algorithm update reduces the number of posts from business pages, publishers and news sites in a user’s news feed. Instead, content that is sparking engagement and conversation from people’s Facebook connections will be prioritized.

Why the algorithm update?

The change is intended to clean up the News Feed. Facebook wants to return to its original mission to help people connect. In many ways, it’s similar to the way Google Panda and Google Penguin worked to clean up the search results. And we’re going to find this latest update to be positive. Like Panda and Penguin, it’s going to force businesses to produce better content, and more importantly, engage with their fans and followers.

Facebook is a business, and if its users don’t enjoy the time they spend on the site, they’re going to go somewhere else. And if users aren’t on the platform, it’s not as alluring to advertisers. So, to protect its business, Facebook is making changes to provide a better user experience.

Is this sound like Google Panda and Penguin?

The Panda and Penguin updates from Google primate in the era of content marketing. It was no longer enough to buy a bunch of links and write up a bit of crummy content. You had to have a strategy and provide content your audience was interested in, go deep into your content and help your users. Google rewarded sites that focused on content. And same results it’ll be going to see on Facebook.

Is it the end of Facebook for businesses? Nah!

We all know some have already been dubbed this update. But Facebook hasn’t said they’ll stop showing your business page’s content. They’ve said they’re focusing on content that inspires meaningful conversations and engages users. Facebook told us if you’re publishing content that’s getting no engagement, it’s not going to be shown and won’t work. Let’s face it if you’re distributing content today that’s not getting any engagement, then the strategy wasn’t working anyway.

What’s going to work for business pages on Facebook?

Content creators are going to have to think more about their audience and what needs they have. The days of sharing every blog post or special offer on Facebook are over. Your organic reach will be limited unless you focus on creating engagement with your audience.

What should be the Facebook strategy follows?

• Think strategically to expand your reach
• Know your audience
• Understand audiences needs
• Use informative information to shape your strategy
• Take organic performance up a notch

If you haven’t incorporated video yet, it’s past time. A video is a format that converts the most on social media channels right now. Facebook, in particular, is favoring live video in its algorithm. In a survey, we’ve seen 30 percent to 50 percent increment in reach for live video vs. prerecorded and edited video.

Stay strategic and focus on Facebook audiences, and with your business page to exist with this algorithm update.

With 80 million active users and an audience base that is swelling by the day, Pinterest easily ranks among the most popular social networks around today. It’s rising in both numbers and significance at the same time which has made it a viable platform for brands to leverage and capitalize upon. Now its in trending that Pinterest is considered as a potent option to boost visibility, enhance sales and realize the objectives of the business. We have created an interesting infographic on how to leverage Pinterest for eCommerce and SEO.

So, your business is losing out on a massive opportunity if it’s not on Pinterest yet. Besides, you are losing out on a truly eclectic audience comprising largely of bloggers, brands and businesses from different fields. With an effective marketing strategy, you can tap into the ever-expanding potential of Pinterest as well as promote your brand and grow your business to great advantage.

There are some key factors which should be followed for Pinterest :

Get as Many Charming Pictures as Possible  

The pin will fail to make heads turn if it does not have a charming picture. If the picture is dull and uninviting, chances of people clicking on it or reading the description remain dim. The mantra should be to catch one’s attention using as much of an appealing picture as possible.

Avoid your Pins from Turning Really Long  

Being short, succinct and to-the-point is the way to have the pin gain re-pins. Your pins should not be long; drawn-out and long-winded pins will take you nowhere. Never look to cross the maximum character limit. Take care to be precise. In addition, be careful with the pin description and keep the length close to that of a tweet or just marginally beyond.

Include Keywords and Hashtags in your Pin Description  

You have to keep in mind the Pinterest search engine to boost your exposure and ranking. It means your motive is to make your content go viral. So, write a description and optimize it using keywords and/or hashtags. It’d be great if you also include a call-to-action as all these elements help users identify with your brand faster.

Pin More often than You Do  

More pins mean more benefits! You have to understand this and should start pinning more often. Pining once or twice a day is not enough and in order to enhance customer engagement, make sure to pin no less than 10 pins per day. Brands have measured benefits in cases where they raised the number of pins.

Space out Your Pins  

Pinning more often is indeed a winning strategy yet it also calls for some caution. Make sure to avoid flooding your users with pin after pin without giving them a chance to first grasp the core message. Rather, space out the pins and schedule them to reach users over time, in a gradual and systematic manner.

A Pin with Multiple Images  

Many marketers still hesitate to add more than one image with their pins. They should rather shun the apprehension and add more images with a pin. In fact, the level of engagement goes up when a pin has more than one image.

Add Text to Your Pins

Start adding text to your pins as this boosts the level of engagement with your target audience. You can add some quotes, or use catchy headlines to make your pins more interesting. Without text, your pins won’t make as much impact as they could otherwise. So, try and stick with this strategy. Click here to see the example.

Conclusion

It’s obvious that Pinterest has grown a lot and your business can’t afford to ignore its marketing virtues. It is therefore important to hire social media consulting services and get the most of this fast-growing and ever-expanding social network. After all, you need to follow just a few marketing tips to make your pins do the trick for your brand value.

How to Improve Your Social Media Channels For Maximum Online Visibility

We all know the importance of social media optimization. So it’s time to get down to nerve nails in it and start implementing some tactics and top practices. Let’s get started with one social media platform stages.

How To Optimize For Facebook

Facebook page is already filled out with your profile, there is always some area for improvement, having a good cover photo than just smacking something. Your cover image should be 851 pixels wide by 315 pixels tall, choose an image that clearly communicates what your blog or brand is all about.

If you want budding followers to give their email address or to visit your promotion which is currently running, consider swapping out your cover photo to promote it. Facebook offers many different- different call-to-action button options which include –

• Sign Up
• Book Now
• Contact Us
• Play Game
• Watch Video
• Use App
• Shop Now

How To Optimize For Twitter

There are a lot of ways to optimize Twitter as a traffic driver. Here are a few you can put into use right now, in this, there’s an art of writing a good Twitter bio, and it isn’t easy to do in under 140 characters. Using of hashtags are essential for helping content to get found on Twitter. However, it’s important to use hashtags that people are actively using, and that are relevant to your content. Ensuring some posting links to the relevant content that you’ve created on a constant basis it helps you to influence Twitter and Google together to drive more referral traffic. Here are some helpful tools for using hashtag research-

• Tagboard
• HashAtIt

How To Optimize LinkedIn

If you are working for a business with a company page on LinkedIn, draw attention to your blog content on LinkedIn to participate in groups and join a bunch of groups and spam them with your blog posts. Make yourself a valuable member of those groups by engaging in genuine discussion. Then, when you have something that can legally answer a question or be of use to the group, go ahead and share it with incorporate keywords in your company description. If you write a quality description about your company, it’s likely you’ll including keywords relevant to your business or blog naturally.

How To Optimize Instagram

Instagram doesn’t have a ton of functionality outside of its mobile app. However, we do have one tip that can help to increase the visibility of your profile while making your blog posts more visually attractive. If you’d like to share an Instagram post on WordPress, all you need to do is copy the embed link and paste it straight into your blog post wherever you want the image to show up.

How To Optimize Google

Google+ is often getting too much popular in social media town. However, it does have an active user base, and there are topics and niches with highly engaged audiences. Google+ accessible offers a section for relevant links to other web properties.  As Facebook tends to reward shorter post copy, Google+ is just the opposite. In Google+ it treated almost like short blog posts, so feel free to write a few paragraphs if you want to posts easier or to find and read, use Google+ text formatting options which include keywords and structure of your posts with bolded headers. If a user is logged into their Google account and follows your Google+ page, your posts may appear in their search results and share your content on Google+ will help attract more attention to your content and it helps you to take up more space in the search results.

How To Optimize Pinterest

Pinterest is interesting from a social media optimization outlook. It’s highly a visual platform, but it comes up with some unique SEO considerations and makes the Pinterest profile to public so search engines which can find it and potentially rank your posts in relevant search results. If you’d like to keep certain panels private without blocking your entire profile to search engines then go to the board you’d like to set to private and click the edit board button and add a Pinterest widget to your site by adding a Pinterest widget to your blog or website can help draw more attention to your boards.

How To Optimize YouTube

YouTube is considered the second-biggest search engine on the Web (Bing and Yahoo). Make sure your YouTube videos rank well in search results and drive maximum traffic to your site or blog by following some tips –

Keywords included in your video descriptions help YouTube (and Google) understand what your video is about. First, think about including a full audio transcription in addition to a simple introduction (about a paragraph). Then watched a YouTube video and noticed a window with a link pop up? Those are annotation links, and they’re invaluable for driving traffic from YouTube back to your blog or website.

What did you want to say about Social Media Optimization?

The concept behind SMO is artless it implements changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines which included in relevant posts. SMO is similar to search engine optimization, in this sense that your goal is to maximize visibility and traffic to your site or blog from social media.