Technology industry with the help of digital marketing

How technology industry are shifting in latest trends with the help of digital marketing

The rise of smartphones and apps means marketers have to develop digital skills to communicate effectively with the customers. A change in marketing, taking place as we spend more time on mobiles, tablets, and laptops as it is a challenge for brands to connect with customers through devices in real time and create campaigns that work across social media, display advertising, and e-commerce. The real-time conversations brands have with people as they interact with websites and mobile apps have changed the nature of marketing. The modern-day marketing department needs to combine the creative side of the discipline, using powerful narratives to tap into people’s wishes and aspirations with the technical side of data, digital engineering and analytics. The two areas do not always sit easily together. Getting creative marketers to work alongside technical staff can be a huge challenge.

The three areas of marketing which have been transformed by digital are the speed, relevance and reach of campaigns with so many different ways that customers can access media, through Facebook, YouTube, news websites, via mobile or tablet apps. Marketers need to update their skills in order to make the most of these fast-moving, and highly relevant campaigns through digital. They need to work closely with data specialists, web developers, and social media professionals. Marketers need to become more familiar with the technology, data, and analytics, so the technically minded staff on the digital side have to get more creative. They are rising to the challenges as they are the most creative people in the composition, and for doing fascinating things.

For brands to work effectively together in the digital world, chief marketing officers and chief information officers must work in unison. But this is hard to achieve for many organizations and the two sides can end up in conflict. Pure digital players such as Net-a-Porter that have always been digital are structured for the digital age. Those who are looking for a career in marketing must be prepared to bring together the magic of marketing and the science of technology to create powerful and relevant marketing campaigns.

The challenges of bringing together marketing are concerned with understanding people’s motivations and using insights to create campaigns that promote brands and encourage people to buy their products. It is a creative and often intuitive process. The technology used to achieve this, however, requires skills in mathematics, statistics, and computing.

A vital quality for marketers in the fast-changing digital environment is curiosity, rather than any specific technical knowledge having. It’s not about a particular tool or system, it is all about being curious about other possibilities because the tools we will use in two or three years’ time will be totally different from the ones what we were using. The technology is perfect because of its programmatic and the truth which will not understand it at all.

As a result, marketing departments need to provide compelling campaigns across these different devices and become proficient in using technology. Marketers need to work closely with IT departments and technologists. They need to understand the processes behind developing websites, handling data and running social media campaigns.