Trends for Real Estate in Social Media

Over the past few years, social media marketing has been one of the key marketing strategies for leading real estate developers to reach out. Over 1/3rd of their sales comes from the digital medium. Advertising your property on social media platforms is a guaranteed way to showcase your property to the real estate investors and increase the possibility of a sale. However, just posting images of your next upcoming project may not be captivating enough. Here are some new trends that real estate developers can leverage upon.

 Importance of 360-degree video and photos

If you give your potential home buyers new luxury apartments. The latest trend of 360-degree video will let you do that. It is an excellent way to connect with your target audience and show them home buyer what is in store for them if they want to buy your apartment or villa. This trend is highly beneficial for real estate for developers to showcase their upcoming projects. Apart from the 360 videos, developers can also use 360-degree photos to showcase an immersive experience. They both produce more engagement and retention than regular videos or photos.

Developing of interactive ads

With organic reach on Facebook almost dead, brands are using focused advertising to reach their potential audience on Social Media. The lead generation and website conversion ads are a great way to reach your target audience, it is also important to engage with the potential audience to understand them to improve the quality of your leads. A good way to do this is by using interactive ads. These ads increase the engagement by interacting with the potential customers, a real estate developer can check if their clients prefer eye-catching gardening apartments or pool-facing apartments. This will give them a rough insight of what their customers want. Once they click, the ads expand and give all further information and ensure the viewer to interact with the ad to take the next steps. It is one of the best ways to showcase real estate products.

Growth of confined content and regional ads

Hindi Content has been growing faster than English content, and this is likely to increase even further in 2017. This is not only the case for content but also advertising. If you looking to reach a wider audience, especially in the cities, then using regional content is best. Ads in regional languages have started rolling out, and marketers have begun incorporating this concept into their marketing strategies to reach out to their target audience. When a potential home buyer reads an ad in his regional language, he develops a bond of trust and comfort with the seller and is more likely to make a purchase, or at least recommend that product to a friend.

Integrating Offline and Online marketing

Some home buyers are researching online, and they make the end decision of buying the property offline only. So for a real estate company, they integrated offline and online marketing efforts which are highly essential. While it is important to run ads and get leads, it is also important to understand that consumers do not make purchase decisions based on a single ad. Potential buyers gather all their information from various channels and this data gathered through several stages. If you have a lead from an online ad and your sales team is following up with them, it is important to also reach out that potential lead online as well. You could use automated email or reach them until they actually make the purchase. Real Estate developers can target and constantly stay in touch with a group of people based on certain criteria. Digital marketers can use the information provided by the customer to send emails about the development and news on various other related properties.

Social media platforms are all about building your brand and making it a reputation name for the people to connect. In marketing, real estate developers build their brand names through some crucial steps. They start the process by running and engaging campaigns on social media, which explain their products and attracts the potential buyers. Then, they move towards the increasing traffic of their websites and drives site which inquiries through their conversion data. Finally, they customize their audience by eradicating cold leads and focus on customers who have actively shown interest in their marketing campaigns.