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Author Archives: Imarks

2016: Manual Link Building & SEO

Can link building truly be replaced by content marketing and "link earning"? Columnist Andrew Dennis doesn't think so. Here's why. We’re edging ever…
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After A Year Of Transition, Microsoft Execs Say, “We’re All In On Search”

With Bing now at the center of Microsoft's consumer monetization strategy, executives display a new level of confidence when sharing plans for growing…
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Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation

Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM campaign progress…
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Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond

Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing…
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