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Author Archives: Imarks
Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it's important to look further than the immediate conversion. Business-to-business…
In addition to negatively impacting potential customers' impression of your business, a poor online reputation can also make it harder to find link…
Columnist Frederick Vallaeys discusses some recent improvements made to AdWords My Client Center (MCC) interface and provides a script that allows users to…
Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed. Earlier this…
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