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Author Archives: Imarks

Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday

Outage seems to have hit around 2:30 pm ET. Our headline has been changed to reflect that Yahoo’s search site began working again…
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Breaking The Glass Ceiling Of Search Through Acquisition

Trying to break into a competitive niche and worried that you can't compete in organic search? Columnist Matthew Barby shares an unusual but…
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The Best Of Marketing Land’s Search Marketing Columns For 2014

Search marketing is a critical component of any digital strategy, so don't miss our highest-trafficked columns published this year. Sure, we’ve got an…
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Think Cross-Channel For Your Holiday Paid Search Campaign

You've got your holiday SEM strategy all laid out, but are you thinking cross-channel? Columnist Kohki Yamaguchi provides a guide for taking that…
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