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Author Archives: Imarks

Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook

Last August, we launched the Lead Generation Card to all advertisers on Twitter. Since then, we've been impressed with the many small and…
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New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions

  Following up on last year’s study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new data and a…
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Feeding the Hummingbird: Structured Markup Isn't the Only Way to Talk to Google

I used to laugh at the idea of Hummingbird optimization. In a recent poll, Moz asked nearly 300 marketers which Google updated affected…
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Barnacle SEO: Leveraging Other Sites' Rankings - Whiteboard Friday

When ranking for incredibly competitive keywords just isn't a possibility, you can make like a barnacle on a ship, attaching yourself to the…
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