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Opportunities For 2015 Omni-Channel Success In Paid Search & Beyond

That online marketing stalwart, search, is in the midst of change, and columnist Matt Ackley from Marin says change equals opportunity. 2014 was…
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Google AdWords Launches An Android App For Advertisers But Currently Only For Canadians

Canadian Google AdWords advertisers can now download an Android app for free, to manage their AdWords campaign on the go. Google promises to…
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7 Advanced Tips To Automated Bidding Success On AdWords Search Ads

AdWords automated bidding can be a huge time-saver, but marketers want to know how it works. Contributor Matt Lawson answers your FAQs. Automated…
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Google Introduces Rich Medical Content Into Knowledge Graph

Users will soon see deeper health information for more than 400 conditions. Google has said that “one in 20 Google searches are for…
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Google Issues Its 2014 “Bad Ads” Report: Disabled More Than Half A Billion Ads

Over 43 million ads were disabled for using "Trick to Click" ploys. Google shut off more than 524 million ads in 2014 for…
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Google’s Mortgage Calculator Quick Answer Now Live

Google now offers a mortgage and interest calculator, so you no longer have to go to a financial web site to get the…
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5 Pieces Of Content: 25 Link Ideas

Trying to come up with ideas for getting links from other sites? Link Week columnist Julie Joyce shows us her brainstorming process with…
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Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January

Switchbacks aren't happening says metrics firm, which recorded new gains. According to StatCounter, Yahoo made further US search market-share gains in January. The web…
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Dealing With That Key Exec Who Thinks All SEO Is Spam

You may have a killer SEO strategy mapped out for this year, but that won't matter if someone in the C-suite thinks you're…
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Big Digital Marketing Resolutions For 2016

According to columnist Alistair Dent, it's too late to plan for this year -- so get a head start on planning for the…
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