I used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a…

If you work in Local SEO, chances are you've been fielding tons of questions from clients since Google rolled out the Pigeon update…

The recent Google Pigeon update that affected local search was just another example of why marketer's should never put all of their eggs…

What factors go into determining how many Twitter followers you gain (and lose) each day? I was driven in part by Rand Fishkin's…

AdSense and Trusted Stores programs don't click with Google's SEO reward for HTTPS adoption. Earlier this month, Google announced that HTTPS sites —…

As much as content and advertising agencies would like you to believe it, content produced by a business doesn't just go viral on…

New Website Call Conversions show which keywords and ads drive calls. In its latest move to prove the value of its AdWords advertising…

Link exchanges vs. partnerships Six years ago, Yahoo! was called out (on this very blog!) for buying text links. Being the lone SEO…

As a group, we SEOs still tend to focus most of our attention on just one place – traditional, organic results. In the…

Write it and they will come. That's the drum we've been beating for a long time now. We optimize our pages and our…