Before beginning our discussion, let’s try to understand how classical SEO’s interpret their actions and strategies in search engine optimization. Broadly speaking, the entire SEO industry can be divided into two major groups. The first group believes in the idea of numbers while the second group believes in the idea of value. The second group, […]
Category: <span>SEO</span>
Yes, you read that right—one keyword. An SEO client I worked with a few years back was adamant about it. They wanted all their SEO efforts focused on one main keyword, no variations, no long tail, no nothing. Keep in mind that this was in a pre-Penguin world so even though diversification of anchor text […]
So you just saw a big jump in your natural search result rankings? Congratulations, that’s great news! But before you start patting yourself on the back for having all your hard SEO work pay off, it’s important to remember that just because your natural search rankings changed, that doesn’t necessarily mean that your results can […]
Despite post-Panda/Penguin spam worries, keyword (KW) rich domain names still have a place in SEO. This analysis will outline both the positives and negatives of KW rich domains on CTR and Rankings/Traffic. The result will highlight how KW rich domain names can be used positively for SEO and show that they will never be devalued […]
Hiring an SEO can be a nerve-wracking process due to the sheer amount of noise in the industry. Add in the fact that SEO takes time to see results and you can understand why there are still many people who are SEO adverse. But all is not lost! If you think about it, SEO is […]
The SEO False Mentality Probably most of us are aware that Google is the predominant search engine in the industry based on market share and year after year, month after month, when Comscore announces their market share statistics, Google has consistently maintained about 60 to 70 percent of the total market share for many years. […]
I was talking with an SEO prospect a few weeks ago and they asked me “What differentiates your SEO firm from everyone else?” In essence, they wanted to know what my unique selling proposition was so I gave them the usual run down I tell all my prospects; we’re a strictly white hat firm. Since […]
With local businesses spending over $20 billion on marketing each year, Google is hopeful that the recently announced small-business services will help them capture some of the highly-profitable market share. As early as next month, Google is expected to begin promoting new services that will help local businesses make better marketing decisions. Google is expected […]
“My site has been at the top of Google SERPS for very competitive phrases. It’s a high quality site offering hundreds of pages of original content. Then, overnight, my site hit the bottom for almost everything thanks to Jagger.” Back in 2005, it was one of the numerous forum threads agonizing over Google Jagger Update. […]
With the recent launch of Google’s “Penguin” algorithm change – which aims to cut webspam detected through a number of different avenues including low value backlinks and keyword stuffing – deploying proper keyword optimization across your websites will become more important than ever. Now, when I say “proper keyword optimization,” I don’t mean, “pick a […]
