Talk to the average SEO and he or she will give you advice on what to do with your website once it’s launched. Talk to an above average SEO and he or she will tell you what you should do before your website is launched. This advice will cover things like keyword research, competitive analysis, […]
Category: <span>SEO</span>
Yes, the country’s back in recession and we’re all doomed to spend the next 10 years wandering through an economic wasteland. Or are we? Now’s the time for start-ups with good ideas and great motivation to take advantage of low spending by their bigger rivals. And here’s how low-budget SEO can help… SEO is Flexible […]
We have all been awakened to the hype. Negative SEO is real and it seems that the Panda and Penguin updates have potentially made it easier than ever to accomplish. Below, you will read a tale of greed, a tale that is all too possible in today’s digital world and a tale that should awaken […]
Google’s autocomplete feature, which has faced many legal challenges over the past several years, is facing a new lawsuit in a French court related to Rupert Murdoch search query suggestions. When a Google user types “Rupert Murdoch,” the search engine suggests they complete a search for “Rupert Murdoch Jewish.” The lawsuit, which was filed by […]
What would you do if you had a Google in your vertical? Would you patiently abide the pecking order? Would you beef up your stock, gaining more leverage and money within a respective space? Alpha, big-boy personalities don’t always play well. Sometimes they clash in an attempt to spread respective feathers. Have you heard? Facebook […]
Baidu, the leading Chinese-language Internet search provider, recently reported a strong year-over-year rise in first-quarter earnings. Compared to the first quarter of 2011, the Chinese search engine increased first quarter net income by 76% to $299 million (1.88 billion Yuan) and total revenue by 75% to $677 million (4.26 Billion Yuan). However, due to a […]
More Reading Part 1 The Pre-Audit Preparation Process What to Charge & What to Do Part 2: The Pre-Audit Preparation Part 3: SEO Site Audit Approach & Layout This is really the heart of the matter: what are you going to include in your SEO audit? This should be influenced by: Your price Your area(s) […]
Last week, I presented at The New Jersey Communications, Advertising and Marketing Association (NJ CAMA) about how to avoid SEO disaster during a website redesign. Specifically, I covered how to avoid losing a majority of your rankings and organic search traffic when redesigning a website or migrating to a new CMS. During my career, I’ve […]
SEO isn’t exactly the most understood medium in online marketing. For one thing, people aren’t too sure what SEOs do, exactly. Then there is talk about how SEO is converging with social media, content marketing, usability, and more. It’s not exactly the most well-regarded marketing channel either: Every now and then, you’ll hear from the […]
There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking about Analytics as well. The reason is simple. If you don’t have a rounded analytics strategy, then you won’t have a solid understanding of how your campaigns perform. In addition, if you don’t have the […]
