Google announced today they’re going to take a step toward user privacy by hiding keywords used by searchers signed into their Google accounts. We’ll leave the discussion regarding their real reason for doing so for another day or someone else to blog about. Me, I’m going to talk about what I think this means for […]
Category: <span>SEO</span>
Since the launch of Google+ in June, the new social network has grown rapidly to over 40 million users. On Friday, Google announced that they would be closing down Google Buzz in an effort to fully concentrate on the further development and growth of Google+. Bradley Horowitz, the vice president of product at Google, said […]
Do you spend hours hacking around Microsoft Excel every month to create a compelling SEO report for your clients, knowing that they are probably not going to get read or even opened? In my post below I have provided five tools that can help improve your SEO reports, taking them from the standard Excel spreadsheet […]
I hate the term “Mobile SEO.” What exactly is it? Besides being a buzzword thrown around at every conference, seminar, and new business pitch it’s a topic that nobody seems able to accurately explain. Google it; the results are all over the place. In a perfect world, there would be no need for mobile SEO […]
For years on SEJ we’ve been a proponent of listing sites web directories as a form of traditional organic link building. And over these years many web directories have come and gone. As linking gets less oriented on brute force anchor text overload and moreso is taking a natural approach, sometimes it can be very […]
The last barrier to entry when launching an SEO firm is the most intangible one — your personality. Suffice to say, it takes a special kind of person to be able to start a company. You need to be a self-starter, have the confidence required to sell your product and market yourself as an expert […]
Unlike the significant capital required to start up most businesses, opening up an SEO company requires very little upfront expense. You’ll need to pay state incorporation fees, and you’ll probably need to enlist the help of an accountant to get started. You’ll need to purchase a domain and web hosting, and if you can’t make […]
SEO is better! No, PPC is better! Yes, for many years there has been the debate around SEO (search engine optimization) vs. PPC (pay per click – or paid search) and why you should focus on one over the other. But some of the best campaigns don’t pit the two against each another. The sum […]
Experience is the one barrier to entry that everyone thinks they have in the bag, yet so few seem to be able to really execute. Strategy is how you’re going to gain new clients and market yourself, as well as how you’re going to keep client retention rates up. It’s a tough SEO market, especially […]
In our modern world, every second counts. How long does it take to get around the Starbucks drive-through? How fast can you text? How quickly does a webpage load? Google flat out tells you it took 0.25 seconds for them to pull 50,700,000 results that match your search query. Was that fast enough for you […]
