Last Tuesday, the Google Blog announced that Google+, which had been “invitation only,” was changing to “open access.” According to data from Experian Hitwise, since Google+ made the service publically available, Google has seen a 1269% increase in traffic to the social networking site. In the week following its public launch, Google+ increased to 15 […]
Category: <span>SEO</span>
After a three-month invite only field test, Google+ released the social network to open beta yesterday afternoon. Vic Gundotra, Google’s Senior Vice President of Engineering, posted the following message to the Google Blog announcing open sign-ups: “For the past 12 weeks we’ve been in field trial, and during that time we’ve listened and learned a […]
On Wednesday, former Google CEO Eric Schmidt is expected to testify before the Senate Committee’s antitrust panel and argue that Google does not give preference to its own products. Eric Schmidt, who is the executive chairman of Google, relinquished the chief executive officer position to Larry Page in May. He is expected to say that […]
Let’s consider the stages of a successful SEO campaign: Setting goals and defining where you’re going, and what’re you’re planning to achieve Research the competition and analyzing the market Analysis Keyword research, which means selecting keywords with the best search-volume-to-competition ratio On-site SEO, optimizing meta titles, creating correct robots.txt file, creating and submitting a .xml […]
Your website is an incredibly important component of your online marketing. While that may seem like a “well, duh” statement, there’s no shortage of poorly designed websites to make it worth saying again. First off, your company’s website may be the first (but hopefully not only) impression your brand gets to make on a potential […]
A significant drop in you conversion rate can send up a red flag quickly. Chances are, your client will be calling you as soon as they log into their analytics. If conversion rate goes down, so do sales. Not to mention that your cost per sale rises. But don’t panic. It’s almost inevitable that your […]
In the never-ending world of companies trying to click with their current and potential customers, have you taken a moment to determine if your pay-per-click (PPC) campaigns are in fact resonating with the public? When it comes to conversions and your return on investment (ROI), you’d best make sure that your PPC efforts are not […]
There are a lot of great tools for performing SEO audits, and some good posts on the topic of performing PPC audits “by hand”, but there seem to be far fewer similar tools for paid search campaigns. In this post I’ll introduce you to a pair of tool sets that can help you get a […]
Remember the scene in “Minority Report” where Tom Cruise is in a mall, all the while personalized advertisements are literally calling out to him as he walks by? Is this our digital future? How exactly does behavioral retargeting work, and does it deserve to be controversial? Search Engine Journal sat down with Adam Berke, cofounder […]
