Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed. Earlier this year, Google gained access to Twitter data thanks to a new deal between the two digital giants. However, initial findings showed that Tweets were being indexed at a very low rate, with just 0.6% of […]
Category: <span>SEO</span>
Columnist Jayson DeMers argues that when it comes to SEO execution, hiring a team of experts (rather than a single, well-rounded SEO practitioner) can make all the difference. Search engine optimization (SEO) is comprised of dozens of separate, interlocking, smaller strategies. Google’s search ranking algorithm has evolved to a point where it incorporates millions of […]
Columnist Janet Driscoll Miller lays out her foundation for creating a search engine optimization (SEO) contract that's fair, clear, and mutually beneficial. One of the most important tools in any agency or consultancy is the client contract. Contracts can be intimidating to some, but they don’t have to be. Think of a contract as simply an agreement […]
So, your link building campaign didn't perform as expected -- now what? Columnist Casie Gillette weighs in on how we can learn from our mistakes. You spent weeks crafting the perfect link building campaign. The content idea you came up with was researched, drafted, and re-drafted — and the final piece was fantastic! People were identified […]
Contributor Chris Silver Smith shares highlights and takeaways from link building experts at SMX Advanced. I recently attended the “Advanced Link Auditing & Best Practices For Acquiring Authoritative Links” session at SMX Advanced, moderated by Elisabeth Osmeloski and with presentations provided by Ruth Burr Reedy, Megan Geiss, and Michael Nguyen. There’s probably no more controversial topic in […]
Columnist Erin Everhart addresses some of the unique challenges facing e-commerce sites when it comes to search engine optimization. Search engine optimization (SEO) is challenging, but SEO for large e-commerce websites is a different kind of beast. Not only are you dealing product inventory and adding new pages constantly, but you’re also not the only one […]
Three new elements join the table: Vertical Search, Direct Answers & HTTPS. Mobile & Structured Data among factors that get weight increases. The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our search engine optimization framework in 2011. Below, a rundown of what’s new and […]
Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn't neglect critical on-page elements in the process. Our industry has seen a huge shift in how we build and optimize websites over the years. From the dark age of link buying, spam and algorithmic gaming, professional search marketers […]
Lost traffic after a website relaunch? Columnist Patrick Stox provides a handy guide on how to reclaim your lost links with redirects. It’s a familiar story for many in the industry: A company just launched a new website, and their traffic has dropped! Now, we have to figure out what went wrong. If we’re lucky, the […]
Columnist Andrew Dennis discusses how to roll with the ongoing, cyclical nature of link building -- and of digital marketing in general. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, […]
