Think Google can't handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by his colleagues at Merkle | RKG to examine how different JavaScript functions would be crawled and indexed by Google. TL;DR 1. We ran a series of tests that verified Google is able to execute and index […]
Category: <span>SEO</span>
Working to integrate your SEO and content marketing efforts? Columnist Trond Lyngbø discusses the benefits and challenges of marrying these two disciplines and explains how to succeed. SEOs have long wondered how blog posts from Bufferapp consistently topped search engines and attracted huge audiences for free… until their content team drew back the curtains and revealedwhat […]
Google's mobile friendly update rolls out today. Are you ready? If so, columnist Jim Yu provides some advice for how to take your mobile experience to the next level. Today is April 21 — the day Google officially launches its mobile friendly ranking algorithm. For sites that aren’t mobile friendly, this means a likely drop in […]
In light of Mobilegeddon, contributor and former Googler Kaspar Szymanski reminds us that a focus on user experience drives Google search strategy -- and should drive yours, too. Today marks Mobilegeddon, the day when Google’s mobile friendly update officially launches. As the apocalyptic nickname suggests, this event is causing some anxiety in the SEO industry — yet, […]
Columnist Andrew Dennis reminds us that when you focus on your audience, the links you get will be valuable, regardless of SEO. You should build links with an audience-first mindset. In other words, every single link you build should be intended for your audience. If you ever find yourself obtaining links you wouldn’t want your […]
Google had given statements that its Panda and Penguin anti-spam fighting filters were running constantly. Now it says there's still delays between data pushes. Google has suggested that having to wait months between for Panda and Penguin updates would be a thing of the past, since these were supposed to be happening on an ongoing basis now. […]
Ever wondered how search engines crawl, analyze, index, and rank pages? Columnist Jenny Halasz has created a helpful primer on the link graph to answer these questions. Have you ever wondered why 404s, rel=canonicals, noindex, nofollow, and robots.txt work the way they do? Or have you never been clear on quite how they do all […]
A key element in shaping your SEO program is understanding your competition. To illustrate this, columnist Derek Edmond takes us through a recent competitive analysis performed for a client. If you are not monitoring competitors online, you might be missing opportunities — and potentially overlooking points of weakness in your SEO program. Whenever we kick […]
Millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the very popular Yoast SEO plugin. The plugin has been updated, make sure to update your plugin. The Yoast WordPress SEO Plugin that is used by over 14 million WordPress blogs on the web has reportedly been open to an […]
Google adds a report that shows you which resources you're blocking GoogleBot from by host name and updates the fetch & render tool. Google announced this morning that it has launched a new report within Google Webmaster Tools called the Blocked Resources Report. This report helps webmasters discover images, CSS, and JavaScript that GoogleBot cannot reach because they […]
