These fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge. They also provide lessons about what can go wrong. Fierce competitors Nike & Adidas make for a compelling study of differing approaches to internationalizing your website… and salutary lessons in what can go wrong for even […]
Category: <span>SEO</span>
Contributor Janet Driscoll Miller recaps an SMX West 2015 session covering the latest in structured data. As SEOs, we’ve all heard for several years that we need to integrate structured data into our websites. At SMX 2015, the speakers at “The Next Generation of Structured Data: Taking Markup To The Next Level” provided compelling new ways […]
Users will soon see deeper health information for more than 400 conditions. Google has said that “one in 20 Google searches are for health-related information.” Yet, the information available in search results can be incomplete or untrustworthy, though there are many credible sources, as well. To improve the quality of health-related search content, Google is introducing structured […]
Google now offers a mortgage and interest calculator, so you no longer have to go to a financial web site to get the cute web based calculators. Google has quietly launched their dynamic mortgage calculator quick direct answer in the search results for variations of queries around [mortgage calculator]. This calculator comes up for terms […]
Trying to come up with ideas for getting links from other sites? Link Week columnist Julie Joyce shows us her brainstorming process with several example articles. One big lightbulb moment with our link-builders-in-training is when they finally understand how to look at a piece of content and generate an idea, whether it’s to create something new […]
Switchbacks aren't happening says metrics firm, which recorded new gains. According to StatCounter, Yahoo made further US search market-share gains in January. The web measurement firm said that Yahoo had 10.9 percent of the search market, “its highest US search share for over five years.” This follows an initial gain from November to December, according to StatCounter, after the […]
You may have a killer SEO strategy mapped out for this year, but that won't matter if someone in the C-suite thinks you're just a spammer. Columnist Eric Enge advises how to navigate this tricky situation. You have put together a great SEO plan for 2015. You’re going to do the right things with your website architecture. […]
Link Week columnist Julie Joyce reviews the LinkRisk tool suite, which has added some useful capabilities you may not be aware of. LinkRisk started out as a tool designed to help you find your most dangerous links. However, it has since grown into a seriously powerful suite of SEO tools. There’s a lot more to LinkRisk than […]
Columnist Eric Enge shares his tips for working with a dev team that doesn't fully understand search engine optimization. You’ve come up with some fantastic SEO insight for your website. You know that it’s going to double your organic search traffic, and you are stoked! You bring the idea to the web dev project priority […]
In the search engine optimization (SEO) world, confusion abounds as to how -- and whether -- to employ JavaScript. Columnist Neil Patel argues that it can be done and discusses how JavaScript can be applied in safe, SEO-friendly ways. The phrase “SEO-friendly JavaScript” sounds like an oxymoron. For years, webmasters, developers and SEOs have fretted […]
