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Author Archives: Imarks

Bing Ads Shopping Campaigns Now In Beta

The beta will likely get more advertisers to try Bing Product Ads as Shopping Campaigns can be imported from AdWords. No surprise, Bing…
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Mobilegeddon Day: 3 Ways To Take Mobile Friendliness To The Next Level

Google's mobile friendly update rolls out today. Are you ready? If so, columnist Jim Yu provides some advice for how to take your…
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Google’s Mobile Friendly Update: Not A Disaster, But An Opportunity

In light of Mobilegeddon, contributor and former Googler Kaspar Szymanski reminds us that a focus on user experience drives Google search strategy --…
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Real Marketing In SEO: Building Links For Your Audience

Columnist Andrew Dennis reminds us that when you focus on your audience, the links you get will be valuable, regardless of SEO. You…
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