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Author Archives: Imarks

Google Panda & Penguin Lack Real-Time Updates, Despite Google’s Past Statements

Google had given statements that its Panda and Penguin anti-spam fighting filters were running constantly. Now it says there's still delays between data…
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How Search Engines Process Links

Ever wondered how search engines crawl, analyze, index, and rank pages? Columnist Jenny Halasz has created a helpful primer on the link graph…
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Google Shares AdWords “Store Visits” Metric Conversion Lift Data

US retailers saw on average 10 times more conversions from mobile search ads when accounting for store visits estimated conversions. In December, Google…
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5 PPC Testing Myths & Mistakes: How To Avoid Them!

Columnist Mona Elesseily has run a lot of landing page tests over the course of her career -- and seen a lot of…
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