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Author Archives: Imarks

The Slipperiest Search Campaign Ever

There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people first…
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Lessons From Google On Optimizing Your SEO

Dan Cobley, Google UK’s Managing Director, recently revealed that Google’s infamous 2007 “50 Shades of Blue” experiment involving ad links in Gmail increased…
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Social Engagement Metrics That Matter - Measuring, Tracking, and Reporting FTW

Let's be real here, measuring your social efforts is a pain in the butt. I mean, there are tons of metrics to track,…
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Google’s Matt Cutts On Being A Spam Fighter: Looking For Patterns & Always New Spam Efforts

The questions posed by Brian Harnish of Westminster, California were: What is a day in the life of a search spam team member…
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