Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works.…

Dozens of variables to consider but the Google+ impact on local is over. The 2015 Local Search Ranking Factors report is out, and it’s a…

Automatically pull information about the business and products into text ads. Google launched callout extensions just over a year ago (hard to believe it’s already…

Book on Google ads now available on desktop in the US. Tuesday, Google announced the expansion of its commission-based advertising product for independent hotels. Google…

Is your site suffering from a sudden drop in traffic? Columnist Mark Munroe notes that most SEO issues are preventable and shares his…

The debate continues over whether or not click-through rate is a search engine ranking signal, but columnist Jayson DeMers argues that perhaps it…

There's no question about it: An effective content marketing campaign will increase your organic search traffic. Contributor Eric Enge discusses how you can…

Finding the right balance between personalization and privacy. The latest technology can track a consumer from one device to the next and one…

See when to expect click-through rates and costs to peak by product category and more. Source: Microsoft internal data, all devices Halloween is…

Essential strategies for using marketing technology to drive more revenue, reduce costs, and improve overall ROI. Advancements in marketing automation have created an…