Update does not affect ad auction or ad serving processes. Google announced Monday that it is changing the way it reports keyword quality score in…

You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why…

Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in…

4 simple rules for successful AdWords campaigns. If you’re an AdWords advertiser, you need to understand the benefits of advanced call analytics in…

Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it's important to look further than the immediate conversion. Business-to-business…

In addition to negatively impacting potential customers' impression of your business, a poor online reputation can also make it harder to find link…

Columnist Frederick Vallaeys discusses some recent improvements made to AdWords My Client Center (MCC) interface and provides a script that allows users to…

Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed. Earlier this…

Marketers can quickly access stats on searches in the US across multiple verticals. Want to know how many searchers Bing Ads reach in…

Columnist Jayson DeMers argues that when it comes to SEO execution, hiring a team of experts (rather than a single, well-rounded SEO practitioner)…