The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…

If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of recent…

Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status…

It seems that Twitter really wants you to sign onto Twitter.com. After introducing a splashy new profile design  Tuesday, it announced today that…

After word had been swirling the change was coming, yesterday Google announced it is expanding secure search to cover clicks on paid ads.…

It seems like Google is testing making those video results a bit less rich by removing the video thumbnail image and replacing it…

Working on the big brand, white-hat side of SEO for the last decade or so, I’ve seen plenty of flash-in-the-pan link building strategies…