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Google’s Penguin Algorithm Comes In Different Levels Of Degrees?

It may be the case that some sites impacted by Google’s Penguin update may not be as impacted as the next. Meaning, Google’s…
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Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable

I recently found myself trying to give a client a rough estimate of the value organic traffic brought them. In the process of…
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How to Rebrand Your Social Media Accounts

Remember when Moz rebranded way back in May 2013? (Seems like a lifetime ago for this Mozzer, but, alas: startup life.) Well, since…
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Google Webmaster Tools Index Status Showing Data For HTTPS Protocol

Google has announced they’ve added “more precise” data for the Index Status reports in Google Webmaster Tools. Specifically, Google is now reporting each…
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Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY

Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest quarterly report,…
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Google Granted Patent For Panda Algorithm

Google’s Panda update has been one of the most talked about algorithmic updates by SEOs and webmasters since it launched in February 2011.…
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Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]

Looking at current trends, Marin Software predicts more paid search clicks will come from mobile devices than desktops by the end of next…
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Advertisers Brace As Google Revisits “Not Provided” Policy To Show Keywords For Ad But Not Organic Clicks

Google managed to stoke the rumor mill twice in the one day this past week with somewhat cryptic announcements, putting search marketers —…
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Google Calls It Quits On Brand Banner Ad Test In Search Results

Google has ended last fall’s test involving large brand banner ads on Google.com. Amit Singhal, Google’s head of search, confirmed the experiment was…
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New Study Shows Original Content Reaches More People on Facebook

Facebook continues to make significant changes in the news feed. This time Facebook has decreased the importance (technically the "weight") of status updates.…
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